Veganuary (and beyond) just got tastier  

Round & About

Would you like to choose plant-based this year? We’re celebrating Squeaky Bean which serves flavour, value and bold new launches for 2026 

Let’s be honest: Veganuary has a reputation. For some, it’s a joyful reset. For others (usually clutching a bacon sandwich), it’s 31 days of suspicion and side-eye.  

But if you think plant-based eating is all limp lettuce and joyless chewing, Squeaky Bean would very much like a word. Squeaky Bean is making it easier (and more delicious) than ever to go plant-based this year. 

The award-winning vegan brand is on a mission to win over everyone – vegans, flexitarians and committed carnivores alike – with flavour-packed new launches, comfort food classics and genuinely good supermarket deals. No hair shirts. No lectures. Just really tasty food. 

With wallet-friendly supermarket offers, exciting new product launches and an ever-expanding range of crowd-pleasing vegan favourites, the award-winning brand is proving that eating plant-based doesn’t mean compromising on flavour, texture or satisfaction. 

January can be a costly month, but Squeaky Bean is helping shoppers make smarter choices with limited-time Veganuary offers across major supermarkets: 

• Sainsbury’s: three for two on Squeaky Bean products (until 24th January) 

• Tesco: 20% off all Squeaky Bean SKUs (until 19th January) 

• Waitrose: Save 20% across the range (21st January to 11th February) 

• Ocado: 3 for £8 on selected products (until 27th January) 

• Asda: Rollback prices across Squeaky Bean SKUs (until 27th January) 

Even better, more of Squeaky Bean’s core range is rolling out to Morrisons, Tesco, Ocado and Waitrose, making plant-based swaps easier to find than ever. 

What’s new (and worth shouting about)? 

First up: Salmon Style Flakes, which manage the near-impossible – the taste and texture of smoked salmon, without the fish. Infused with a sweet chilli marinade, they’re smoky, savoury and surprisingly indulgent. Perfect for bagels, salads or impressing sceptical housemates. 
Available in Sainsbury’s and Ocado, RRP £3.25. 

Then there are the new fermented vegetable pies, proving once and for all that vegan comfort food is not an oxymoron. Choose the Braised Veggie Pie in rich ale gravy, or the Spanish Chorizo Style Pie, bursting with smoky, savoury flavour and topped with golden puff pastry. I tried this on my carnivore boyfriend (who doesn’t consider it dinner if there’s no meat!) and he said it was delicious, didn’t notice the difference! 
Available in Tesco, RRP £3.75. 

The classics (still stealing hearts) 

Squeaky Bean’s best-sellers continue to convert the curious: Tuna Style Flakes (high in protein and Omega-3, launching into Waitrose this January), ruby-red Pastrami Style ‘Beef’ Slices, and protein-packed Tofu Slices with Spinach & Basil or Red Pepper & Tomato. 

Add in Chargrilled Chicken Style Mini Fillets, Crispy Bacon Style Strips and Cooking Chorizo Style Sausages, and suddenly Veganuary feels a lot less like a challenge – and much more like a treat. 

Go on. Even the bacon lovers can give it a try.