Small Towns, Big Wins: Ace Places Is Changing the Game

Knowl Hill entrepreneur Emma Sweet is enjoying success in spades with her playing cards Ace Spaces

Ace Places Playing Cards Scoop National Award Nominations

Ace Places playing cards, the beautifully illustrated town-themed decks, are proving to be a winning hand for creator Emma Sweet. Designed to highlight independent businesses, hidden gems, and local legends, these cards bring Henley and Marlow to life in a fun, interactive way.

What began as a creative way to promote local pride has now turned into a nationally celebrated initiative. In 2025, Emma Sweet has been named a finalist in three major national awards, including the Allica Bank Great British Entrepreneur Awards where she is shortlisted for Start-Up Entrepreneur of the Year.

Championing Community Through Ace Places Playing Cards

The Ace Places playing cards help residents and visitors alike discover towns in a fresh, playful format. Each card showcases a unique spot or business, encouraging people to shop local and explore with purpose.

Emma shared:

“It’s an incredible honour to be recognised. This journey has always been about celebrating small businesses and creating community connection—one card at a time.”

In addition to the British Entrepreneur Awards, Emma and Ace Places are also finalists in the UK StartUp Awards (South East) and have received two nominations in the Thames Valley Chamber of Commerce Awards for Most Promising New Business and Excellence in Innovation.

Turning Every Shuffle Into a Local Adventure

With more packs planned for new towns, Emma’s goal is simple:
“To turn every game into an adventure, every shuffle into a discovery, and every hand into a celebration of the vibrant spirit of each town.”

For more information about Ace Places, please visit here.

Ace Places continues to grow—offering a fun, beautifully designed way to support and explore communities.

To read more about your area, click here.

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