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LinkedinWhat do Jo Malone & Paddington Bear have in common…?
The answer is that both these quintessential British brands love orange marmalade! One (the iconic fragrance brand) has used this to create a gorgeous new scent and the other (the little bear with a big heart) enjoys it in his sarnies, of course!
Yes, Jo Malone London has formed a dream collab with a figure widely associated with kindness: Paddington™. The epitome of seeing the best in everyone and giving “just because”, the beloved bear has inspired a series of limited-edition scented gifts from the British fragrance and lifestyle house.
At the heart of this collection is a cologne that celebrates Paddington’s favourite snack, the marmalade sandwiches he hides beneath his famous red hat. A refined take on the most British preserve, Orange Marmalade blends warm woods with orange zest to create a marvellous, golden fragrance.
Global brand president Jo Dancey says: “A childhood favourite and now our latest collaborator, Paddington conjures up cherished memories of fun-filled summer trips by train, exploring the British countryside and coastline – always with a picnic in tow. And when it comes to our Orange Marmalade Cologne, really there was no other choice of partner we’d rather share our scent with – or marmalade sandwich, come to that.”
The limited-edition collection includes Orange Marmalade Cologne 100ml £124 & Orange Marmalade Cologne 30ml £58.
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