Wagamama launches trend-led new menu

DATE

October 14, 2024

Wagamama launches fresh menu on October 2nd, highlighting versatile dining options from snacks to family feasts as part of its ‘no one way to wagamama’ campaign.

Wagamama’s October menu launch features bold new dishes like hot honey fried chicken and its vegan counterpart, both spicy-sweet and perfect for sharing. Lighter bites include vegan koko ‘prawn’ crackers and vibrant rainbow pickles in tangy vinegar sauce.

The menu also introduces a popular Indonesian-inspired dish, crispy sambal fry, in collaboration with Rahel Stephanie. Originally served at Wagamama’s Noodle Lab, high demand has brought this fan-favourite nationwide. The dish features lightly battered chicken or tofu with pickled slaw, coconut rice, tomato sambal, and a turmeric-stained egg.

Rahel shared her excitement: “Bringing this dish nationwide is a dream come true, allowing me to share my country’s cuisine with more people.”

On the drinks front, Wagamama is tapping into cocktail trends with creations like “A Breakfast in Tokyo”, featuring papaya gin and blood orange, and their spin on a Spicy Mary with Haku vodka and teriyaki. The new menu also introduces orange wine, a bold, refreshing drink option to pair with meals.

Wagamama’s loyalty platform, Soul Club, allows guests to earn rewards, engage with ambassadors like Rahel Stephanie, and redeem exclusive content. Chief Marketing Officer Kay Bartlett says the menu embodies Wagamama’s ‘no one way to wagamama’ ethos, offering flexibility, variety, and personalisation for every dining occasion.

For more information, please visit wagamama | asian inspired food japanese restaurant


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