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Move over waffle cones, we’re eating ice cream from croissants now – thanks to Imma The Bakery.
One of the UK’s most talked-about bakeries, Imma The Bakery near Henley-on-Thames, is pushing pastry boundaries again – this time with a croissant–ice cream hybrid landing just in time for warmer weather.
From Sunday 10 May 2026, the team will be serving house-made ice cream nestled inside buttery, laminated croissants. And if you arrive early enough in the day, you’ll catch them still warm from the oven – hot, flaky pastry and cold, melting ice cream, yum!
In an Instagram post, the bakery said flavours will rotate with the seasons and “whatever we feel like making that week,” with customers also invited to suggest ideas for future menu specials.
The launch is the latest chapter in a fast-rising reputation for experimental baking. The Stoke Row bakery has built a cult following for its meticulous approach to fermentation, heritage grains, and viennoiserie – alongside a growing list of national accolades.
Most recently, Imma was crowned Ultimate Champion at the Britain’s Best Loaf 2026 competition, underlining its status as one of the UK’s most inventive artisan bakeries.
Beyond its headline-grabbing specials, the counter regularly features an evolving selection of baked goods. Expect jammy bear claws, apple turnovers, cinnamon croix (a hybrid between croissant and cruffin), chocolate éclairs, rhubarb and custard pastries, and pastel de nata – all made in limited batches that tend to sell out quickly.
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