LoLo app

How about being rewarded when you shop and eat? That’s the simple idea behind a new app – LoLo which has just launched in Reading.

The loyalty app encourages customers and businesses to be true to their high street and buy and eat at local retailers and restaurants.

And it couldn’t be simpler to use, all you need to do is download the app and you’ll get free access to £20 of ‘loyalty tokens’ to receive discounts at multiple participating businesses.

The mobile app has three functions: LoLo Local – for local high street retailers businesses, tradespeople and more all giving discounts by accepting local loyalty tokens; LoLo Eats – whether eating in or enjoying a takeaway at home there’s a discount to tuck into too; LoLo Mall – major retailers will offer exclusive discounts to members.

The app means shoppers enjoy discounts and businesses get to connect with customers to help them build creating vibrant communities.

LoLo co-founder and CEO, Ian Jones said: “The beauty of LoLo is the more local businesses and customers that join the free loyalty platform, the more they will all benefit.  Each time a customer makes a purchase with a local business using their loyalty tokens, they receive more tokens back that they can then spend again at the same business or redeem at another participating shop, mechanic, butcher or restaurant. LoLo is the gift that just keeps giving.

“Every time people spend money they are casting a vote on the future community they want. If we want vibrant local communities then we must support the local businesses who employ local people and pay local business taxes.

“When we spend money with international online giants we send the money away from our community and add to the local decline.

Supporting local businesses helps to keep the money circulating in our local community.”

You’re a winner and the business is a winner too – so what are you waiting for!