M&S Food launch new breakfast range

Round & About

Eat Well

M&S have just launched their biggest ever breakfast range from its own label for the first time, offering a range of tasty new cereals, granolas, porridge, breakfast toppers and breakfast pots to brighten your morning

Start the day right with an Eat Well breakfast from M&S Food – our clever product developers have created lots of new tasty cereals and breakfast toppers – complete with the health benefits you’d expect from Eat Well – for all the family.

Some have even been given the professional footballer seal of approval thanks to Eat Well’s partnership with the home nation football associations. Midfielders Mason Mount and Jordan Henderson and defender Eric Dier have all picked their choice for breakfast.

Mason Mount’s choice
Jordan Henderson’s choice
Eric Dier’s choice

Not only do we have some brand new cereal-ously tasty Eat Well options but we also have porridge, granolas and a new breakfast pot.

Our breakfast boffins have also added more Made Without options, alongside Vegetarian and Vegan options to cater for special dietary requirements – so no matter who you are we have a breakfast FOR YOU.

Sarah Jane Large, Product Developer, M&S Food, said: “At M&S we are constantly listening to our customers on what food and new products they would like to see across our Foodhalls. We know that most people have the same breakfast every day and think that’s a travesty! So, we wanted to inspire them to try something new this New Year and while we were at it completely overhauled our entire range to make it healthier and EVEN tastier.

“In particular our new gut health products taps into 48%* of Brits who are interested in breakfast items that support digestion and gut health – so we have introduced some great options for them.  Our new Eat Well Plant Kitchen High Protein Vegan Choco Crunch and Made Without Wheat Triple Chocolate Crunch also mirrors the trend that although people are looking to be healthier, they just can’t beat that sweet chocolate fix – just mix them with your favourite milk or alternative for a breakfast that feels like you should only have on special occasions!”

It’s not just chocolate and gut health that are trending at breakfast. Taking inspiration from our American friends across the pond, dessert flavours in the morning, yes in the MORNING, are also on the rise. And as the home of the food hybrid we HAD to get involved – so have introduced Eat Well Pecan Pie Flavour Porridge and Made Without Wheat Maple Syrup Flavour Porridge to our breakfast line up. And hey, who says you can only have it at breakfast anyway!