Shop of Secrets

The Shop of Secrets is set to cast its spell over Harry Potter fans

Harry Potter fans will be familiar with many of Oxford’s famous sights featuring in the blockbuster films and now there’s a new sight set to cast its spell.

Souvenirs and sweet treats galore will be just some of the charms for visitors at the new Shop of Secrets in historic Broad Street.

And you only have a few days to wait – the shop devoted to the boy wizard and the Fantastic Beasts opens for the first time on Saturday, 9th March.

Magical treasures galore will be on sale with staff dressed as some of the characters from the films.

The Shop of Secrets will be selling a wide range of collectibles including adult and children’s costumes, wands, hats, scarves, some of the original books as well as memorabilia books, and replica props including the famous sorting hat and Lucius Malfoy’s walking stick.

Visitors will also be able to discover some of the weird and wonderful sweets from the Harry Potter films including jelly slugs, chocolate frogs and Bertie Botts every flavour beans.

Co-owner of The Shop of Secrets, Sally Moss, who has run Oxford Campus Stores on Broad Street since 1996, says: “After the huge popularity of Harry Potter and its well-known filming locations in the city, we introduced a range of Harry Potter collectibles which were a hit with tourists and local customers alike.

“With another popular JK Rowling series, the Fantastic Beasts, our range has grown to a point where we needed a space devoted to it all. We had previously been running The Buttery Cafe next door but sadly due to rents more than doubling in the last 10 years, it was no longer a viable business, but has now become home to our exciting new gift shop.

“We can’t wait to welcome our old and new customers to our very own chamber of secrets!”

The first 100 people through the door will receive a bottle of Flying Cauldron Butterscotch Beer and there will also be a Harry Potter quiz to test your knowledge. The lucky winner will get to fly off with a replica Hogwarts gown and wand from their favourite house at Hogwarts.

Why not take a tour of the locations featured in the films and visit Bodleian Library which featured in The Philosopher’s Stone; New College whose cloisters appeared in The Goblet of Fire and Christ Church which starred in both The Philosopher’s Stone and Chamber of Secrets.