Charity of the Year: ‘Adopt a Grandparent’ secures Co-operative support for fundraising push

‘Adopt a Grandparent’ has been nominated to benefit from Co-op’s Local Community Fund – being named as one of its charities of the year and making a major step towards its 2023 fundraising goals.

The independent charity works to pair elderly care home residents with volunteers worldwide to combat loneliness and isolation. What began as a project based out of one Surrey care home group became a fully-fledged charity in 2022 and now works with care homes across the UK, with almost 100,000 volunteers signed up to ‘adopt’.

The Co-op donates 1p from every £1 spent on selected Co-op members who chose to support Adopt a Grandparent will be directly benefiting the charity through this Fund when shopping. With the charity requiring a minimum of £100,000 a year to stay in operation, and hopes of growing this to £1million, support such as this is essential to maximise its potential impact. Co-op members can choose Adopt a Grandparent as their elected charity by visiting its page on the Co-op Membership site: Co-op (coop.co.uk)

Deborah Speirs, Co-op Member Pioneer for Surrey and Sussex Borders, said: “We’re thrilled that Adopt a Grandparent is one of the charities and causes set to benefit from our Local Community Fund. We proudly support projects across the UK that our members care about, giving local causes a helping hand whenever our members buy selected Co-op products and services. Since 2016, £117million has been raised by our members, helping to make a significant difference to countless people.”

As part of the package of support from Co-op, Adopt a Grandparents will be taking part in a community morning at its local Co-op in Farncombe, Surrey on Tuesday 21st March. The event will give the charity the chance to raise awareness of its work among local residents and encourage them to choose it as their nominated cause for the year.

Shaleeza Hasham, founder of Adopt a Grandparent explained: “Loneliness became a huge crisis during the pandemic. The health risks related to loneliness include a higher risk of mental and physical conditions including heart disease, depression, anxiety, dementia and premature death. By helping volunteers to virtually ‘adopt’ a grandparent, we hope to alleviate loneliness and generate companionship in as many communities as possible, with both parties benefiting from the enriching relationships.

“It’s exciting to be a part of Co-op’s Local Community Fund and we love that members are able to support a cause that matters to them while doing their regular shop. We’re hoping lots of people in our local community will nominate to support us for the year, but also that those further afield will do the same since the charity’s work benefits older people throughout the country.”

It costs £1 to become a Co-op member and those who wish to donate towards the charity’s £15,000 target through the initiative, will have until October 2023.

While financial support is critical to the charity’s continued work, so are people. The charity is currently on the lookout for ‘Adopt a Grandparent Community Champion’ volunteers, who can help spread the positive work of the charity in their local communities. Those interested in getting involved and being trained up as a volunteer, can email Michelle Husserl at [email protected].

Those who wish to sign up as a volunteer can do so by visiting the website or downloading the free app, which is available through Apple’s App Store and Google Play. They can also donate to the charity’s GoFundMe page.