England World Cup legend Sir Geoff Hurst’s gin and whisky to support dementia charities.
Sir Geoff Hurst has launched his own drinks collection called the Spirit of 66 – with a proportion of the sales proceeds supporting Alzheimer and dementia charities.
Sir Geoff’s hat-trick in the 4-2 victory over West Germany in the 1966 World Cup Final is considered one of the greatest days in the nation’s sporting history. He has helped mark this with a personalised brace of spirits – a London dry gin and a single malt whisky.
These two new products are real collectors’ items for sports fans and drink enthusiasts as just 1,966 bottles of each spirit have been produced, while each iconic label picturing Sir Geoff in England kit that day has been personally signed by him.
“I have named the drinks the ‘Spirit of 66’ to reflect the fantastic team spirit we had in that England team that won the World Cup almost 55 years ago,” said Sir Geoff. “These two spirits are also very high quality just like we had in that team. You can tell a lot of love and effort has gone into producing these spirits, which are both very collectable and drinkable.”
Sir Geoff is just one of four England players who played in theWembley final who are still alive. This year, Sir Geoff has lost two of his former teammates – Jack Charlton and Nobby Stiles – while fellow team-mate Sir Bobby Charlton has been diagnosed with dementia, an illness affecting many former players.
Consequently, he is supporting the Sport United Against Dementia campaign organised by the Alzheimer’s Society. Aproportion of the proceeds from the sales of the ‘Spirit of 66’ collection will be donated to support the high-profile campaign.
Sir Geoff, who won 49 caps for England and played for West Ham United, Stoke City and West Bromwich Albion, added: “In view of the sad problems many of my teammates that are no longer with us have encountered in the past we have decided to help the Alzheimer’s Society with a donation from the profits made in this venture. We have been supporting Alzheimer’s for quite a while and we feel it’s a great cause in keeping with the Spirit of 66.”
The ‘Spirit of 66’ London Dry Gin (40% ABV) is priced at £59.99 and the ‘Spirit of 66’ single malt whisky (46% ABV) is priced at £99.99. Each limited-edition bottle comes in a presentation box. These are made by the In the Welsh Wind, a distillery based five miles north of Cardigan on the West Wales coast. Since 2018, the distillery has been developing and distilling award-winning custom branded spirits for other businesses. They count ex-England cricket captain Michael Vaughan’s Declaration Gin, multi-award-winning Tenby Gin and the Welsh Sisters brands Morwyn and The Captain’s Wife among their drinks cabinet. They have collaborated with Sir Geoff Hurst to produce the Spirit of 1966 limited edition collection of spirits.
Both ‘Spirit of 66’ spirits can be purchased at spiritof1966.co.uk/, where it is also possible to sign up to the Spirit of 66 newsletter. The Spirit of 66 can also be followed on Facebook and Instagram via @spiritof1966.