Omi Na-Na’s fabulous (non-fast) fashion vision

Liz Nicholls

fashion

A dress from Omi Na-Na was all over the news this summer. The brand’s founder Esha Ahmed tells us about creativity, dyslexia, moving to Marlow & more…

Esha Ahmed has earned her stripes in more ways than one. Akshata wore a Lina dress from Omi Na-Na as she accompanied her husband Rishi Sunak on his exit from Downing Street in July. This resulted in this wondrous design being splashed all over the national press.

But, while all this is wonderful publicity, it’s not about the big names for Esha, but the bigger picture. She takes pride in being part of the UK’s sustainable fashion community, prioritising people over profits. As you can tell from her beautiful garments, she champions longevity through craftsmanship over disposability.

“I’ve always been passionate about advocating for doing better – not just for ourselves but for communities worldwide,” says Esha. “My journey began in the policy world at the EU, driven by a desire to make a positive impact. However, my early 30s sparked a creative awakening, leading me to leave my job and start Omi Na-Na. This platform bridges the gap between fashion lovers in the UK and the most talented, yet often under-appreciated, artisans in India. It’s a win-win, fostering a meaningful relationship that benefits everyone involved.”

“It’s a win-win, fostering a meaningful relationship that benefits everyone involved”

Omi Na-Na is an online shop full of statement clothing, made both sustainably and ethically. Unlike mass retailers, the brand curates breathtaking clothing designs from talented designers in the global south, crafted in partnership with local artisans and made to order just for you. Yes: that means you may have to wait three or four weeks for your bespoke piece, but it will be made just for you through the most intricate hand-crafted processes such as hand-dyeing, hand-blocking printing and hand-embroidery. Each piece is a wearable piece of art!

The made-to-order process means Omi Na-Na operates sustainably, minimising textile waste which represents a huge global environmental issue. Buying “slow” from them also means supporting a new way of bringing fashion to life as each order contributes to uplifting artisans communities that have struggled due to the rise of the exploitative fast fashion system.

The “slow shopping” trend is gaining momentum with London’s most popular fashion influencers, stylists, academics, activists, celebrities and even individuals in political circles (hello Akshata!) embracing Omi Na-Na and other slow fashion brands.

Esha was diagnosed with dyslexia as a child. “I struggled with the stigma and lack of support throughout my education and early career,” she says. “Everything changed when I read The Dyslexic Advantage by Broke Eide & Fernette Eide. This book highlighted unique skills such as big-picture thinking, creativity, and problem-solving that are perfect for entrepreneurship! Embracing my dyslexia rather than fighting it has made life so much easier and fulfilling.”

Esha moved to Marlow from south-west London this summer with her family. “The change has been incredibly positive! We’ve settled into a welcoming neighbourhood where everyone is friendly and kids play together on the street. We love exploring the local woods with my son. The vibrant high street, river, and parks which drew us to Marlow haven’t disappointed us either. We’ve already got our favourite local spots like Marlow Green and farm shops that we’ve been visiting weekly.

“As we settle in, I look forward to connecting with other passionate about sustainable fashion and finding a pop-up location to showcase our beautiful designs. Until then, visit us online at Omi Na-Na or catch us at the Marlow In Your Element Festival’s fashion night out on 26th September. Exciting times ahead!”


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Fashion & beauty night in Marlow

Liz Nicholls

fashion

Enjoy a fashion & beauty night out in Marlow on 26th September with a talk from Lucia Santa-Maria, a screening of The Devil Wears Prada, hair & make-up tips & more

September is the perfect month for new starts, so don’t miss this opportunity for some shopping style!

Krista Madden has organised an evening kicking off with a talk, 5-6pm at Court Garden House, from Lucia Santa-Maria who has been working on Marlow Murder Club this summer. She’ll talk about Building Confidence with Fashion, picking key high street pieces.

Find out about health and fitness tech at Sweaty Betty, including the next-generation Power Plate and a lymphatic drainage compression, with experts on hand, and health & make-up showcased in Jigsaw.

Nutritionist Brigette Hancock will launch her first book, Live Like a Lobster, at The Marlow Bookshop. The shops will stay open until 8pm with free drinks, special offers and lots of activities along the high street for you to enjoy. The evening will showcase local fashion, beauty and creative talent in Marlow.

Tickets to Lucia’s talk are £10pp including a drink & free for Marlow Living Loyalty App subscribers. For more details visit In Your Element Festival. Book your tickets for The Devil Wears Prada at Everyman Cinema. Follow In Your Element on Instagram for more updates!


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You’re allowed to like clothes, lads

Round & About

fashion

If James Bond can have a freaky era, so can you, says Robbie James

Daniel Craig’s recent ad campaign for Loewe’s autumn/winter collection proves that if a 56-year-old, kettlebell loving, former 007 agent can embrace his masculinity with such nonchalance, then so can a man in finance, 6’5’’, blue eyes…

We’ve all had an era. My 2005 Ashes era encompassed a need for spiky hair and a perm to emulate Shane Warne and Kevin Pietersen. My McFly era followed, in which a compromise was met with my mum – I couldn’t get my ear pierced like Tom Fletcher, but I could have a magnetic stud from Claire’s Accessories (why doesn’t everyone just do that instead of having a hole punched through their flesh?).

In the last couple of years I’ve developed a fascination for clothes. An appreciation and curiosity for the way men dress is something that I find poking my brain most days. I find myself noticing what outfits I like and, (very slowly) begin to get to grips with why I like them.

Occasionally I’ll pluck up the courage to stop a fellow manly man in the street to tell them I love their pleated trousers and ask where they found them. Often I get a response incorporating the same level of confusion and blankness as when you’re trying to explain literally anything to a dog, but not always.

During the pandemic I couldn’t be arsed to attempt a self haircut and likely leave myself with one and a half ears, so I just decided to allow my short, back, and sides (SBS) to become a long, back, and sides (LBS). I found it fun, so I kept it, and it opened my eyes to experimenting with appearance. Once we were finally free I took myself to The Hambledon in Winchester (an excellent excellent excellent independent department store – no I’ve not been paid to say that). I declared to Rob who runs the menswear department ‘’I don’t know how to dress myself’’, and he took my metaphorical hand and helped me build a few staple outfits.

There’s something appealing about the experience of visiting a menswear store; the independent ones are often small and intimate. Other than hearing Craig Charles’ segue between Fontaines DC and Idles on Radio 6 Music (the coolest of all the radio stations), there’s a comforting peacefulness within them. The judgement that men are often confronted with when it comes to style and clothing doesn’t exist in these basements or units. Naturally, the business model of independent stores results in items from the upper price limits. You don’t need to buy your socks from these places, but pushing the boat out on something fun once in a while can be rewarding.

Like most things that you don’t understand, the thought of learning that thing can feel overwhelming. I still don’t understand fashion, but I have learnt (reassuringly) it can be made simple. You don’t have to ‘Lewis Hamilton it’ and be wearing a new colour, shape, and texture Monday to Sunday.  In fact, definitely don’t do that. You’ll need about 12 credit cards. Having clothes that actually fit make an ordinary outfit look just a bit more ‘’oh, they look good’’. I’m bored of seeing men wearing t-shirts that are too tight. Or actually, anything that is too tight. It’s like every inch of your skin has a need to be touched all day long (sounded better in my head).

We need to stop making fun of what other men are wearing if they turn up to the pub in anything that isn’t a white t-shirt and black jeans (both of which do have their place). It’s a cheap shot intended to make the perpetrator more comfortable.

I presented football coverage last season in a cream cardigan and, when I tell you I’ve never seen so many people telling someone they’ve stolen their Granny’s clothes…I’ve never seen so many people telling someone they’ve stolen their Granny’s clothes. Some of the most boring tweets I’ve ever received, and a reminder as to why so many men don’t feel like they can throw on a nice knit or some wide leg trousers.

Lots of men aren’t conditioned to allow themselves to feel sexy or take care with how they present, and complimenting each other is something that takes us a while to get to grips with. It’s easy to forget that looking after your appearance is part of looking after you. So now you’ve read this, throw on a face mask (but don’t leave it on for three times the length of time recommended on the pot resulting in what can only be described as a face made out of rock, no idea who’d do that), and find a local menswear store to plod around in.


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The Garden Show at Stansted Park

Round & About

fashion

Discover plants, garden and home accessories, art, design, sculpture, fashion, gifts and tempting foods and wine and more

The Garden Show is back to celebrate the 30th and the last at Stansted Park from June 7th to 9th.

Thirty years ago the first garden show at Stansted Park in Hampshire was created as a forum for the smaller family fun businesses and to showcase the work of talented artisans particularly those who couldn’t afford the larger, more commercial shows.

It’s a great opportunity to explore what’s on the doorstep; source new talent, designers and artisans. Browse affordable and handpicked companies showcasing the latest specialist plants, garden and home accessories, art, design, sculpture, fashion, gifts and then treat your taste buds to tempting foods and wines.

Pick up top tips from horticultural experts to solve those frustrating problems – as ever the specialist plantspeople will bring their knowledge and brilliant advice plus we have daily expert advice from The Gardening Doctor, Paul Slater, who will also be giving a Talk on Friday on ‘Plant Selection’. Also on Friday the show is joined by Dr Ian Bedford, entomologist, with The Pest Clinic to help solve any bug issues in as friendly a way as possible. On Saturday there is a Q&A Session on ‘Empowering Communities into Horticulture’ with Tayshan Hayden-Smith. Ben Cross from Crosslands Flower Nursery will also be back on the Sunday to extol, in his usual energetic way, on the ‘British Cut Flower Industry’… ‘British Flowers Rock’!

The Show’s chosen charity is CancerWise – www.cancerwise.org.uk – aspiring to be an enabling, compassionate community for people with cancer and those who care for them. Based in Chichester, offering support and information to anyone who is concerned about cancer. Through counselling, complementary therapies or emotional care, providing support to the mind, body, spirit and emotional health of people through and beyond cancer. They will be holding ‘A Giant Tombola’, prizes donated by the Garden Show Exhibitors, along with some fete fun games.

In memory of one of the original founders of the show, Lizzie Dymock, Tawny Nursery will be selling beautiful poppies in aid on CancerWise.

It’s not all about gardening with ongoing demonstrations including willow weaving, forging along with traditional chairs, broom, trug and fence making plus The Studio Shop artisans demonstrating and sharing their expertise on jewellery design, painting, photography, embroidery, felt making, woodwork along with so much more. Plus the opportunity to join in one of the Blacksmith Workshops and create a leaf to hang on The Tree of Life in aid of CancerWise.

There is plenty to engage your children & indeed the whole family: watch children play in the beautiful parklands, ride on the toddler fun fair with Carousel Amusements, watch Huxley Birds of Prey soar through the skies, learn circus skills with Crazee Hazee and enjoy the daily Punch & Judy shows as well as ‘have-a-go-archery’ with The Queens Archers.

Next year the show moves to Broadlands from June 6th to 8th.

Ticket prices on the gate: Adult £14. Senior £12. Child £5 (Age 5-16yrs. Under 5yrs free). Family £35 (inc 2A & 4C). Prebook and save 15%.

More details and booking at The Garden Shows

‘Shoellery’ – jewellery for your shoes!

Liz Nicholls

fashion

Nadine invites you to lead a charmed life with her 4KIX footwear accessories range

So Nadine, tell us a little more about 4KiX… 4KiX is a British accessories brand that encourages self-expression through fashion, flair and fun! Our mission is to celebrate what makes each of us unique. Inspired by street wear and pop-culture, our “shoellery” personalises the look of any footwear as well as lending itself to accessorise other aspects of an outfit. It’s mindful and versatile with the quality and flair of high end fashion, at more inclusive pricing. 

What exactly is shoellery? Shoellery is basically jewellery for your shoes! We accessorise all the other parts of an outfit, and it’s so much fun to be able to add that touch of personalisation to our shoes as well. The way they attach is our creation and is completely unique to the brand. It’s comfortable, durable and attaches without the need for undoing your laces or straps.

What was your inspiration to start the brand? I’ve had a passion for trainers and jewellery since the moment I could speak and point at sparkly things. In more recent years, I had been obsessing over the trend for sparkly trainers, but hesitant about the high price tags, so I started buying simple trainers and embellishing them myself. I wore them everywhere, even on holiday and wherever I went, I was stopped in the street by people saying: “I love your kicks, where can I buy them?” That was my lightbulb moment where I was initially inspired to design a line of trainers, but then I realised that what I truly loved was accessorising them, and that’s how the idea for the product started to form. 

Who can wear 4KiX? Anyone and everyone. While we seem to have a sweet spot among pre-teens and tweens, we have a broad age range of customers comprising teens, mothers, mothers matching daughters, grandmothers and even some boys. 

When did you hit the U.K. high street? We hit the UK high street this past Christmas 2023 with a very successful pop up at John Lewis on Oxford Street. We featured in their Christmas Shop for the last week before Christmas. It was an honour and a pleasure to make our high street debut with such an iconic retailer on one of London’s most prominent streets for shopping and trends. 

What are your best sellers? We genuinely have so many bestselling styles that we struggle to keep in stock. Among them are: Yummie Gummie, Over the Rainbow, Murakami Me, Say Cheese, Loved Up, Grin-a-bling, all of our evil eye styles, Pucker Up, and Cloud 9. 

Has anyone famous worn 4KiX? Yes, sports presenter & broadcast journalist Kiri Bloore has worn our Evil Eye bracelet and MVP charms. We also have some high profile celebrity customers whose names we can’t reveal out of respect for their privacy, but we can share that they ordered our Loved Up and Eyes on You bundles, which come in our branded boxes that look like candy and make great gifts. 

And what’s your background? My background is PR, but when I moved to the US, I had started pursuing a health coaching certification because I have a passion for helping people. On a visit back to the UK, I stumbled upon my Art History sketch pad in the back of my closet and remembered how much I loved everything artistic. In an effort to deal with the stress of my coaching coursework, I began drawing, designing and crafting. I posted photos of my creations on Instagram and received calls from family and friends saying, “Drop everything and do this!” That’s what planted the seed towards developing the idea for 4KiX. 

What does luxury mean to you? To me luxury is about joy. The joy of discovering pieces that make you smile, feel good, bring out your sparkle. It’s about making you feel pampered and seen. Everyone deserves to feel celebrated. Luxury is about connection, quality and self-expression. Ultimately, it’s our goal to make people smile and help them express what makes them unique. 

You started from a kitchen table, what are your plans to expand in 2024? We currently have a few stockists in locations including USA, Monaco, Bahrain and Holland. Our goal for 2024 is to continue growing with more stockists in more locations throughout the world. We’d love to reach as many audiences as possible, and most importantly, to spread as many smiles as possible.

Check out 4KiX here.

Vintage shopping in Oxford this weekend

Round & About

fashion

Book your tickets to buy second hand treasures by the kilo at a pop-up store in Leiden Square on Friday 19th, Saturday 20th & Sunday 21st May.

Westgate Oxford will welcome fast-growing sustainable fashion business ‘we are.’ on Leiden Square over Friday 19th, Saturday 20th, and Sunday 21st May.

The pop-up store will sell high-quality secondhand clothing, including womenswear and menswear from well-loved brands such as Tommy Hilfiger and Nike, alongside authentic vintage items.  

The clothing rails will be refreshed at regular intervals throughout each day, ensuring all visitors get a chance to find some hidden gems regardless of their time of entry. Guests will be able to purchase as much or as little as they like, with the total cost dependent on the weight of the garments. Prices will start from £5, with a full kilo costing £25.

Brendan Hattam, Westgate centre, said: “With sustainability at the forefront of everyone’s minds, we know that our guests are looking for more climate-conscious ways to shop. That’s why we’re partnering with ‘we are.’ to bring pre-loved fashion to Westgate Oxford in response to the growing popularity of shopping second-hand, while brining our guests a new mix of premium and vintage brands at accessible prices.”

Matthew Griffiths, founder of ‘we are.’ added: “We are thrilled to be launching our kilo sale style pop-up store at Westgate Oxford for the first time, bringing our sustainable shopping experience back to Oxford after a successful pop-up in Oxford Town Hall last year. Millions of perfectly wearable clothes are thrown out each year and we are here to prove that sustainable fashion can help you stay on-trend as well as help save the planet.”

To book tickets, please visit Oxford Vintage Second Life Fashion Pop-Up Tickets

Visit Westgate Oxford to find out more.

Make-up with spectacles

Round & About

fashion

Make-up with spectacles? Yes, you read that right! Feel Good Contacts have come up with a perfect guide for you! Spectacles aren’t a hindrance to highlighting your eyes. In fact, you can make your eyes appear even bigger with glasses.

Tips & tricks!

• Neutral eye shadows: Fill your make-up palette with neutral eyeshadow shades like beige, brown or ivory shade. If you are wearing glasses due to myopia, you will notice that your eyes look smaller due to concave lenses. Dark and heavy makeup will shrink them further while neutral colours brighten up the eye socket and make the eyes appear more prominent. For an evening look, you can opt for shimmery or sparkly eyeshadow which also helps by giving more light reflection.

• A soft eyeliner: A soft eyeliner in brown would be the ideal pick to define your eyes without making them look small. Also, make it a point to blend the lines in order to prevent them from appearing too harsh.

• A white pencil on the waterline: This will help boost that wide-eyed look and make your eyes appear even larger. Just what you need for a glam look!

• Don’t forget a coat of mascara: Mascara always helps to add definition to your eyes, even whilst wearing spectacles. In fact, if you want to give your eye area an extra lift, grab your eyelash curlers and curl your lashes before applying mascara.

• Concealer for the under-eye area: A good quality concealer will help you brighten up the under-eye area in addition to covering dark circles. It will give you the appearance of larger eyes and a more awake look, especially if your eyes are looking tired from a lack of sleep.

Make sure you choose a frame that's the right size and shape for your face

• Keep your brow game strong: You don’t want your brows to disappear behind your frames, so remember to fill in your brows with a brow gel or pencil. It will also help to frame your face and draw more attention to your eyes.

• The right frame: Make sure you choose a frame that’s the right size and shape for your face. Smaller, thinner frames are ideal if you wish to enlarge your eyes, while large, thick frames will make your eyes appear smaller.

• Foundation only where it is needed: It is recommended to apply foundation only on the areas where you need it to prevent transferring foundation from your nose bridge to the nose bridge of your frames. Foundation should be as close a match to your skin colours as possible. If you like to wear your foundation all over, then try to go for a product which is designed for long-lasting wear and set it with a powder.

• Dewy and natural: For the rest of your makeup, it is advised to keep it dewy and natural. A light blush for a fresh-faced look can be paired with a bold lip colour.

• Match the thickness of your eyeliner to the thickness of your frames: Keep liner more delicate on thin frames and go a little chunkier if your frames are bigger. A great trick indeed!

So get glam with the right make up, pick the most stylish frame and don’t forget your mask while heading out. Remember, precaution is better than cure!

Find out more

Established in 2008 by qualified optometrists, Feel Good Contacts (feelgoodcontacts.com) is one of the UK’s leading online suppliers of contact lenses, spectacles, and sunglasses. It is a one-stop-shop for all eye essentials including contact lenses, prescription glasses, designer sunglasses and eye care products across UK, Ireland and France. At Feel Good Contacts, customers enjoy up to 50% off compared to high street opticians. In fact, Feel Good Contacts is the only UK company to offer a discounted service via a mobile app as well.

Clothes swap

Karen Neville

fashion

I expect like most people you’ve got wardrobes and cupboards full of clothing you never wear? 

A global study in 2018 by removals company Movinga found most of us do not wear 50 per cent of the clothes they own

Hands up if you’re guilty of that, with many in this country owning clothes they haven’t worn for a year.

Help is at hand from Environment Trust, a charity based in South West London, which is encouraging local people to contribute to a more sustainable fashion industry by attending their first ever Clothes Swap event on 2nd August at the ETNA Centre in Twickenham.

Tickets for the event support the charity’s vital conservation work and cost £10 per person. People are asked to donate between 4 and 10 items of clothing and will be able to take home a new outfit of the same number of items. The event includes drinks, nibbles, fashion tips, raffle and more, all while being sustainable.

Sophie Norden, fundraising and partnership manager at Environment Trust, says, “We are increasingly aware of the impact of the fashion industry on the environment. In fact, it is the second largest polluter in the world, after the oil industry, and the environmental damage is increasing as the industry grows.

“However, there are solutions and alternatives to address these problems. The first step lies in building awareness and having the willingness to change.

“We hope to help people make this change with our first Clothes Swap and bring along clothes they no longer want.”

Clothes for all the ages and genders welcome, and donated clothes should be washed and in good condition. Clothes will also be accepted on the night and additional items welcome for a ‘to purchase’ rack.

Environment Trust encourages clothes donations to be dropped at the ETNA Centre, 13 Rosslyn Road, St Margaret’s in Twickenham, TW1 2AR ahead of the event, kindly named if participating and, if possible, on hangers.

More information

To find out more about the event and to book your place

Vintage Fashion Fairs

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fashion

Passion for vintage fashion at Farnham Maltings 

If you have a passion for classic fashion then you should make a date to visit the Vintage Fashion Fair at Farnham Maltings with a range of clothing, accessories and textiles to browse. 

Carefully selected traders offer authentic vintage from the Victorian era through to the 1980s.  Everything from affordable pieces to designer and collectible treasure in gorgeous prints, colours and fabrics can be found.  There is always a great selection of jewellery and accessories to add some vintage style to an outfit.  

Vintage fashion offers an opportunity to own and love pieces that are timeless, unique, great quality and represent fantastic value for money.  From an environmental perspective vintage allows re-use and avoids landfill.  

From a fashion perspective vintage lets you showcase your individuality and personal style.  Whether you dress head to toe in 1940s originals or add a 1980s jacket to a modern jeans and t-shirt outfit, vintage can enhance your look. 

Vintage Fashion Fair Farnham has been created by experienced fair organiser Marilyn Tye and owner of vintage fashion business Pret-A-Vintage, Nicola Chinn.  Their quality bi-monthly vintage fair at Farnham Maltings showcases the best, authentic, wearable vintage fashion, accessories and textiles from local, London and UK dealers. 

Stallholders are hand-picked to bring together a varied selection to suit all tastes and budgets.   

Vintage fashion fairs are a great way to shop for vintage.  At the fair you can shop a selection from  20 dealers who have searched far and wide to find and restore beautiful pieces from the Victorian era through to the 1980s, ready for you to own and love.

The next fair is on Saturday, 16th March and open from 10am until 4pm for just £2 entry, under 16s free. 

Some dealers accept card payments but others accept only cash so please bear this in mind.  There are a number of cashpoints in the town centre which is a 3 minute walk away.