We talk to Fulhamites Gracie and Sophie – aka Squirrel Sisters – about their mission to bring their vegan snack bar start-up to the masses.
Q. You’ve both lived in Fulham all your lives – why do you love it here?
“We were born in Richmond but we moved to south-west London after university. Fulham is amazing because it’s so central and well connected with that buzzy London attitude at the same time as having a lovely village feel to it. You get the best of both worlds in Fulham.”
Q. Tell us a bit more about how you went about starting the business…
“Health, wellness, food and how it makes us feel has always been a passion of ours so we started Squirrel Sisters as a blog in 2014. Our blog gained a large following quickly; people connected with our mission and the fact we are two normal girls with a busy lifestyle who want to enjoy life while feeling great.
“With a growing following on our blog we saw an opportunity to turn our blog into a business so after much planning and preparation we launched our snack bars in November 2015, which we already had the recipes for [Gracie used to make them for Sophie due to her gluten intolerance.]
“We wanted to prove that healthy could be delicious and exciting so set off on a mission to help people make better and healthier choices more often. We wanted to help others believe that in treating yourself you can treat your health.”
Q. You’re stocked in an impressive range of places! Have you found it hard to break into the supermarket giants?
“We are extremely proud of our distribution – after two and a half years you can now find our products in more than 1,000 stores across the UK including Waitrose (you can find our cacao brownie and cacao orange flavours stocked in the Waitrose by Parsons Green), Morrisons, Boots, Whole Foods (all our flavours are stocked in the Fulham Whole Foods), Planet Organic, Selfridges, Ocado, Amazon and hundreds of independent delis, cafes and supermarkets.
“Launching into supermarkets is a challenge for a small company, especially if you haven’t had investment. We have won several awards for our bars (including three Great Taste awards) and we have great branding so this really helped with breaking into the bigger supermarkets.”
Q. There are lots of small, independent shops and supermarkets around Fulham. Do you think these are important as well?
“So important! In our first year we focused on all the independents and created good sales case studies that we could show the big supermarkets to prove how popular our bars were. We always make a conscious effort to support the smaller independent stores.”
Q. Which healthy cafes or restaurants do you like to visit in Fulham?
“We love Little H (especially because they stock our bars) on New Kings Road [www.littlehlondon.com], Esquires Coffee (they do the best avocado on toast) just across the bridge in Putney, Megan’s by the Green on Parsons Green Lane and Boy’s N Berry on Fulham Road.”
Q. And what are your plans for the future?
“We have big plans for Squirrel Sisters – we are currently in the process of securing investment, which will really take us to the next level. We want Squirrel Sisters to be accessible to everyone. We want to be a global brand that is known for its real, honest and exciting approach to health.”
Q. Anything else to share with our readers?
“We recently published our first cookbook, Naturally Delicious Snacks & Treats, which is available in all good bookshops and online retailers including Waterstones and Amazon.”
Recipe: bacon maple syrup
The ultimate sweet and savoury popcorn combo – you’ll make this again and again!
• 2 slices dry-cure smoked streaky (fatty) bacon
• A splash of olive oil
• 50g / 1 3⁄4 oz / 1⁄4 cup popcorn kernels
• 1 tbsp maple syrup
• 1⁄2 tsp sea salt flakes
Put the bacon in a non-stick frying pan (skillet) with a small splash of olive oil. Fry over high heat until crispy and golden all over, turning when needed so that it all browns evenly. Remove the bacon from the pan with tongs and leave to one side to cool.
Tip any fat left from the bacon into a large saucepan with a lid. Add the popcorn kernels and pop the lid on. Heat over high heat until you begin to hear pops. Keep cooking, shaking the pan frequently so that none stick and burn, until the popping subsides. Turn the heat off and leave it for another 30 seconds or so before removing the lid to make sure any late-popping kernels don’t fly out at you. Tip the popcorn into a bowl, discarding any un-popped kernels.
Once the bacon has cooled and hardened a little, put it into a food processor and blitz to a coarse powder.
Drizzle the maple syrup over the popcorn, stirring gently all the time so that it is evenly distributed. Sprinkle in the bacon powder and sea salt flakes, mix well and serve.
We have teamed up with Squirrel Sisters to offer a mixed box of bars and a cookbook to one lucky reader. Click here to enter
