Can you help save the Dormouse?

Karen Neville

Genre

Image: Danny Green

Surrey Wildlife Trust launches fundraising drive to save the adorable Dormouse

One of Surrey’s most-loved but rarely-seen residents – the Hazel Dormouse – is the focus of a major new conservation and habitat creation campaign led by Surrey Wildlife Trust.

The fundraising effort is part of a wider push to halt and reverse the decline of nature in our county. The campaign aims to raise £25,000 to enable the Trust to improve and protect the hedgerows and woodlands that Dormice and many other species rely on. This will create healthy and connected corridors of habitat across the county, enabling Dormice to shelter, breed, feed and sleep safely.

These nocturnal and once-common rodents, characterised by large black eyes, golden-brown fur and long black whiskers, have been present in Surrey since at least the Ice Age but have suffered big population declines due to the destruction and fragmentation of their woodland and hedgerow homes. Dormice numbers have fallen by 75% in Surrey over the last 25 years alone, with research suggesting they are now in chronic decline nationally and should be reclassified as endangered.

These nocturnal and once-common rodents, characterised by large black eyes, golden-brown fur and long black whiskers, have been present in Surrey since at least the Ice Age but have suffered big population declines due to the destruction and fragmentation of their woodland and hedgerow homes. Dormice numbers have fallen by 75% in Surrey over the last 25 years alone, with research suggesting they are now in chronic decline nationally and should be reclassified as endangered.

Image: Ian Pratt

Weighing a maximum of 30 grams and living for up to five years, Dormice are the only small British mammal with a furry prehensile tail, which they use to wrap around their body during lengthy winter hibernations as well as to assist with climbing. As their name suggests, they spend up to seven months of the year asleep in tightly-woven, low-level leafy nests approximately the size of a tennis ball.

Rarely seen on the ground when awake, these agile climbers favour the branches of native trees such as hazel, hawthorn and oak, where they live in small family groups and feed on flowers, pollen, fruits, insects and nuts. They need a healthy and diverse ecosystem to survive and have been chosen as the focus of SWT’s new appeal because protecting Dormice and their homes will have positive effects on a myriad of species from Peacock and Red Admiral butterflies to other mammals including Hedgehogs to birds like Yellowhammers and Corn Buntings.

Surrey Wildlife Trust CEO Jane Chimbwandira says: “It’s easy to love Dormice, but their decline isn’t just a tragedy for people who care about cuteness – it is symptomatic of the decline of the wild places that we all depend on. The hedgerows and woodlands that Dormice need to survive and thrive also support hundreds of other species, help to protect us from flooding and soil erosion, block out traffic noise, keep the air clean and store thousands of tons of CO2.

“By supporting our campaign to save Dormice, you can help secure the future of Surrey as a great place to live not just for wildlife but for people too.”

Katy Fielding, project manager of Surrey Wildlife Trust’s Hedgerow Heritage programme says: “Hedgerows are the forgotten heroes of Surrey’s landscape. With a properly-managed hedgerow supporting up to a dozen types of native tree, not to mention a huge variety of plant life at the margins and base, they are superhighways of biodiversity, offering shelter and safe passage to countless species.

“With something in fruit or in flower all year round, mature hedgerows also offer a permanently-stocked buffet for bees, bats, birds and butterflies as well as Dormice and other mammals. But with many in poor condition due to the decline of traditional management skills, our hedgerows are in urgent need of help.

“Even if you can only give a little, there’s no better way to assist nature’s recovery than by backing our campaign to install and restore miles of these priceless habitats across the county.”

Surrey Wildlife Trust has a positive vision for nature in Surrey. By working with landowners, local people and public bodies to create connected corridors of habitat – including wildflower meadows, hedgerows, and woodlands – right across the county, it believes that wildlife can not just be protected, but also become more abundant, enriching the lives of people from all our communities.

Where they live

Shy and nocturnal, Dormice are elusive during daylight hours. They are present across Surrey, but recent records suggest they are largely confined to small pockets of habitat, with only a few known strongholds.

Discarded hazelnuts with a neat round hold nibbled in their shells are the best giveaway to their presence in local woodland and hedgerows.

What your money could do

£10 – plants a new hazel with the guards needed to allow it to flourish into a future nesting place.

£30 – delivers one metre of maintenance or restoration work (such as hedgelaying) on an existing hedgerow, which is vital for the long-term survival of hedgerows.

£50 – funds coppicing work in woodland habitats to create ‘natural nesting places’ for Dormice.

£2,000 – enables SWT to manage coppice rotation of 1 hectare of woodland reserve over four years.

Gyles Brandreth jumpers at Petersfield Museum

Karen Neville

Genre

The first-ever exhibition of colourful novelty knitwear as designed and worn by Gyles Brandreth is on show throughout the year

Petersfield Museum and Art Gallery is delighted to announce the premier exhibition of Gyles Brandreth: Fun and Fabulous Jumpers, opening on 21 March.

Gyles Brandreth is a writer, broadcaster, actor, former MP and award-winning podcaster. In the 1970s and 1980s he became well-known for the distinctive jumpers he wore on breakfast television. Gyles designed these jumpers with his knitwear partner, George Hostler and their ‘Gyles & George’ brand has been a favourite among pop stars and celebrities since the 1980s, counting Princess Diana and Elton John among its early fans.

In 2020, during the Covid-19 pandemic, Gyles decided to share a jumper-a-day with his followers on Twitter and on Instagram and started wearing them again on TV, including Celebrity Gogglebox. A selection of these jumpers will be on display in this two-part exhibition. The Spring/ Summer selection will include the famous I’m A Luxury design as worn by the late Princess of Wales. In contrast, later in the year, the Autumn/ Winter selection will feature designs that take their inspiration from performance and pantomime.

Gyles’ passion for patterned knitwear began in 1975 when a friend gave him a bright yellow jumper with a Scrabble board on the front. The tiles on the board spelt out ‘Gyles Brandreth loves Scrabble’. From then on, Gyles finds fun and humour in his novelty knitwear and, most importantly, a desire to connect with people.

Through the 1980s, Gyles appeared regularly on British television; when he did, he always wore colourful knitwear. He has hundreds, at least one different jumper for every day of the year. George Hostler (1939-2018), Gyles’ creative partner, originally trained as a sculptor. But in the 1970s, formed his own design house, selling jumpers in London, New York and Paris. In the early 1980s, Hostler was based in Leicester, so their creative partnership involved Gyles sending designs sketches on a postcard, which Hostler would then create into a jumper, parcel up and send back to London by train.

Today, the ‘Gyles and George’ brand has been launched in partnership with American designer Jack Carlson. As Gyles says: “Without realising it, I like to think George and I were creating ‘classics’ – fun, and fabulous sweaters that have stood the test of time.”

Gyles Brandreth: Fun and Fabulous Jumpers
21 March – 2 September 2023
5 September – 23 December 2023
Petersfield Museum and Art Gallery
Petersfield Museum

The first-ever exhibition of colourful novelty knitwear as designed and worn by Gyles Brandreth. From a flying pig, corgi, and hearts to bow ties, a piano keyboard and penguins, this two-part exhibition celebrates these distinctive joyous jumpers. Designed over 40 years ago, they continue to bring fun to a new audience today.

Dancing dinosaurs at Farnham Maltings

Karen Neville

Genre

Roustabout Theatre’s acclaimed stage adaptation of Michael Foreman’s Dinosaurs and All That Rubbish plays Farnham Maltings on Sunday, 26th March

One man’s passionate dream to find his paradise beyond the stars leaves the world in ruins. Can the dinosaurs who sleep deep underground wake up in time to sort out the mess and save Planet Earth?

Expect a riotous hour of dancing dinosaurs, space travel and catchy songs when Roustabout Theatre’s adaptation of Michael Foreman’s classic children’s book, Dinosaurs and All That Rubbish, plays Farnham Maltings on Sunday, 26th March at 11.30am and 2.30pm.

Foreman’s cautionary environmental tale for children celebrated its 50th anniversary last year, having sold more than 150,000 copies world-wide. The book and theatre adaptation deliver an important message of ecological awareness: “the Earth belongs to EVERYONE, not parts of it to certain people but all of it to everyone, to be enjoyed and cared for”.

Multi-award-winning writer and illustrator, Michael Foreman, said: “When I wrote, and illustrated, Dinosaurs and All That Rubbish in 1972, it was because of the growing threat to the environment. I never imagined the book would be even more relevant more than fifty years later, and I am delighted that director Toby Hulse and Roustabout are bringing it to a wider audience. I saw the show and thought it was BRILLIANT! We really enjoyed it. Sitting there, I felt so proud that my ancient book had played a part in this joyful experience. For me, as an author/illustrator, it was a rare and special treat to feel, at first hand, such a warm and enthusiastic response from parents and children together. Thank you all for bringing the story to life in such a glorious and fun production, I feel deeply honoured.”

Dinosaurs and All That Rubbish is created by Roustabout (Luna, This Island’s Mine), and performed by actor-musicians Oliver de Rohan, Robin Hemmings and Shaelee Rooke.

It is directed by Toby Hulse, who said: “I am thrilled that, after the roaring success of the first tour, we are able to bring the show to so many more families in so many more venues. This is a book that I devoured as a child, and it’s such a treat to share it with all kinds of brand new audiences.”

Alongside the underlying green message, Roustabout’s signature silliness will abound in this vibrant musical show which promises to have audiences tapping their toes.

Roustabout is proud that this production is sustainable, monitoring its carbon footprint in every area of production including set and costume, travel and marketing.

Originally commissioned as a digital production by Watermans, Dinosaurs and All That Rubbish was shortlisted for Best Theatre for Children, OFFIE Awards 2022. It is produced by arrangement with Penguin Books Ltd, a Penguin Random House company.

Recommended for 3-8 year olds and their families.

To book tickets contact the Farnham Maltings Box Office: Dinosaurs and All That Rubbish by Roustabout Theatre | Farnham Maltings

Adopt a grandparent and help out

Karen Neville

Genre

Charity of the Year: ‘Adopt a Grandparent’ secures Co-operative support for fundraising push

‘Adopt a Grandparent’ has been nominated to benefit from Co-op’s Local Community Fund – being named as one of its charities of the year and making a major step towards its 2023 fundraising goals.

The independent charity works to pair elderly care home residents with volunteers worldwide to combat loneliness and isolation. What began as a project based out of one Surrey care home group became a fully-fledged charity in 2022 and now works with care homes across the UK, with almost 100,000 volunteers signed up to ‘adopt’.

The Co-op donates 1p from every £1 spent on selected Co-op members who chose to support Adopt a Grandparent will be directly benefiting the charity through this Fund when shopping. With the charity requiring a minimum of £100,000 a year to stay in operation, and hopes of growing this to £1million, support such as this is essential to maximise its potential impact. Co-op members can choose Adopt a Grandparent as their elected charity by visiting its page on the Co-op Membership site: Co-op (coop.co.uk)

Deborah Speirs, Co-op Member Pioneer for Surrey and Sussex Borders, said: “We’re thrilled that Adopt a Grandparent is one of the charities and causes set to benefit from our Local Community Fund. We proudly support projects across the UK that our members care about, giving local causes a helping hand whenever our members buy selected Co-op products and services. Since 2016, £117million has been raised by our members, helping to make a significant difference to countless people.”

As part of the package of support from Co-op, Adopt a Grandparents will be taking part in a community morning at its local Co-op in Farncombe, Surrey on Tuesday 21st March. The event will give the charity the chance to raise awareness of its work among local residents and encourage them to choose it as their nominated cause for the year.

Shaleeza Hasham, founder of Adopt a Grandparent explained: “Loneliness became a huge crisis during the pandemic. The health risks related to loneliness include a higher risk of mental and physical conditions including heart disease, depression, anxiety, dementia and premature death. By helping volunteers to virtually ‘adopt’ a grandparent, we hope to alleviate loneliness and generate companionship in as many communities as possible, with both parties benefiting from the enriching relationships.

“It’s exciting to be a part of Co-op’s Local Community Fund and we love that members are able to support a cause that matters to them while doing their regular shop. We’re hoping lots of people in our local community will nominate to support us for the year, but also that those further afield will do the same since the charity’s work benefits older people throughout the country.”

It costs £1 to become a Co-op member and those who wish to donate towards the charity’s £15,000 target through the initiative, will have until October 2023.

While financial support is critical to the charity’s continued work, so are people. The charity is currently on the lookout for ‘Adopt a Grandparent Community Champion’ volunteers, who can help spread the positive work of the charity in their local communities. Those interested in getting involved and being trained up as a volunteer, can email Michelle Husserl at [email protected].

Those who wish to sign up as a volunteer can do so by visiting the website or downloading the free app, which is available through Apple’s App Store and Google Play. They can also donate to the charity’s GoFundMe page.

For more information on Adopt a Grandparent, please visit Adopt a Grandparent

Join One Planet Abingdon celebrations

Karen Neville

Genre

Day of activities: talks, toasting and tasting, tree planting, bike repairs, and celebration cupcakes on March 18th

One Planet Abingdon CEC are celebrating after having another five-year license granted by Abingdon Town Council to stay in their premises at County Hall in the Market Place.

Join them on Saturday, 18th March from 10.30am to 3pm when they will be marking the occasion by teaming up with Abingdon Carbon Cutters for a day packed with activities: foodie talks and speeches by sponsors, chair and youth representatives, toasting and plant-based tasting plates, tree planting by Abingdon Carbon Cutters, bike repairs under the arches, and celebration cupcakes for everyone!!

One Planet Abingdon Climate Emergency Centre is an inspirational community hub run by volunteers, for the benefit of the people and the planet, building resilience in a climate emergency. One Planet Abingdon – Climate Emergency Centre

RHS wildlife show stoppers

Round & About

Genre

A garden with nature’s recovery at its heart will be premiered by The Wildlife Trusts at this year’s RHS Malvern Spring Festival.

The Wildlife Trusts: Wilder Spaces garden promises to take wildlife-friendly gardening to a new level, combining beauty with biodiversity.

Wilder Spaces is sponsored by The Wildlife Trusts, led by Berkshire, Buckinghamshire & Oxfordshire Wildlife Trust (BBOWT) and its ecological consultancy Future Nature WTC. Working with experts from Oxford Garden Design, the team will demonstrate how wildlife habitats can be designed into the structure of a garden, using building waste, reclaimed material and untreated timbers. With biodiversity designed into the garden, hopes of winning a prestigious RHS medal are high.

The Wildlife Trusts believe gardening has a vital role to play in nature’s recovery, with long-term benefits for climate and people’s wellbeing too. The aim of the garden is to inspire visitors to think differently about the appearance of a garden designed for people and wildlife, and to show how we can all nurture nature, no matter what size or style of garden.

Estelle Bailey, BBOWT’s chief executive, said: “Nature is in crisis and not enough is being done to reverse this terrible decline in the UK’s biodiversity. We want to see 30% of land well managed for nature by 2030 and our gardens are a vital part of that wild jigsaw. Private gardens make up a bigger area than all of Britain’s nature reserves combined – they can provide a mosaic of mini-habitats that support a diverse range of species, so they are key to helping create more nature everywhere. RHS Malvern Spring Festival will be a great opportunity to showcase to people everywhere what they can achieve in their own gardens for nature, for climate and for themselves.”

The garden will include a range of nature and climate positive features, including grassland, wetland & deadwood, pollinator and larval friendly planting, a steam, waterfall and pond, a compost channel and hoverfly stumpery, recycled materials – timber, steel, building aggregate, a biodiverse roof and solitary bee columns & climate resilient planting and landscaping.

The garden features a watercourse that meanders through the plot towards a central pond and a section of bog planting. A pavilion, created in conjunction with Charlie Luxton Design and constructed from reclaimed steel joists and grating, will be topped with a living roof.

Oxford Garden Design, with Jamie Langlands as lead designer, is returning to the RHS Malvern Spring Festival following its successful 2022 show garden. Jamie has designed a garden that’s beautiful to behold and beneficial for the natural world. Jamie says: “I love creating spaces that are wild and untamed whilst having a little wonder within them.”

“I love creating spaces that are wild and untamed”

Sheena Marsh, owner and founder of Oxford Garden Design, which is also building the garden, said: “We are delighted to be working with BBOWT on The Wilder Spaces Garden, bringing together our learnings from BBOWT with Jamie’s creativity. We hope that this garden will inspire home owners to create wilder spaces in their own gardens.”

Once the RHS Malvern Spring Festival is over, the garden will be distributed across various Berkshire, Buckinghamshire & Oxfordshire Wildlife Trust sites and projects. The seating will go to BBOWT’s College Lake visitor Centre, near Tring or Sutton Courtenay Education Centre’s wildlife garden near Didcot. The RHS Malvern Spring Festival runs from 11-14 May 2023 at the Three Counties Showground in Malvern, Worcestershire.

For more information and tickets to the show visit The RHS Malvern Spring Festival 2023 / RHS Gardening

Blue Collar Corner’s 1st birthday weekend

Karen Neville

Genre

Viral festival favourites The Showhawk Duo announced for celebration at Reading’s popular street food and drinks arena

On Friday 10th March, Reading’s popular street food and drinks arena Blue Collar Corner is celebrating 12 months as a permanent site in Hosier Street with a big free entry birthday bash.

Headlining the event will be viral sensation acoustic rave pioneers The Showhawk Duo, festival favourites famous for playing all the best dance/rave songs we know and love on two acoustic guitars, with millions of YouTube views.

Joining The Showhawk Duo on the night will be Rum & Donuts DJs, a trio of Blue Collar Corner resident DJs that know a thing or two about filling dancefloors, having recently warmed up for Grandmaster Flash and provided the soundtrack for Double Barrelled Brewery’s fourth birthday party last October. The party begins at 5pm and continues until midnight with Blue Collar bars serving celebratory booze all evening and Sarv’s Slice, El Asado and YouBao serving delicious street food until 10pm.

Blue Collar’s Glen Dinning said: “After the year of our lives, of summer boozing, next level street food, rotating beers and cocktails, a winter refurb, a cost of living crisis, World Cup screenings, massive DJ sets and live music, our baby will celebrate it’s first birthday on Friday 10th March.

“We’ll be going big that weekend,” Glen continues, “starting on Thursday 9th with the return of Thursday DJs and the launch of a special first birthday beer from Double Barrelled Brewery. On Friday it’s the big birthday bash with The Showhawk Duo & Rum & Donuts DJs. Saturday starts with an Indie Brunch followed by Six Nations rugby on our big screens then a party set from DJ Acronym.

“On Sunday 12th, we are raising funds for homelessness prevention charity, Launchpad, one of our partner charities, alongside local indie band Third Lung. Between 12-5pm we’ll have a stripped down live set from Third Lung, Loveless, Reliant & Who Ate All The Crayons.”

More events take place at Blue Collar Corner throughout March including the return of Big Jay’s Big Drag Brunch on Saturday 25th March. Reading Vintage Flea Market launches on Sunday 26th March, bringing a host of stalls from local dealers specialising in affordable original vintage, mid-century furniture, decor, home ware, clothing, signs, art and posters to the venue.

Full listings for DJs and events at Blue Collar Corner in March can be found below. More info on separate events is available at blue.collar | Facebook | Linktree

Thu 9th March – Feel Good Thursdays w/DJ Rich Sloman

Fri 10th March – 1st Birthday Party w/Showhawk Duo + Rum & Donuts DJs

Sat 11th March – Indie Brunch + Six Nations: England v France + DJ Acronym

Sun 12th March – Launchpad Fundraiser w/Third Lung (Stripped down) + guests

Thu 16th March – Feel Good Thursdays w/DJ Mark Fitzpatrick

Sat 18th March – Six Nations: Super Saturday + DJ Fajita Funk

Sun 19th March – Mother’s Day Specials

Thu 23rd March – Feel Good Thursdays w/DJ Rich Sloman

Fri 24th March – DJ Ryan MacGregor

Sat 25th March – Big Jay’s Big Drag Brunch + Rum & Donuts DJs + DJs Elle Cee & Kingpinn

Sun 26th March – Reading Vintage Flea Market + Boat Race Screening

Thu 30th March – Feel Good Thursdays w/DJ Rich Sloman

Fri 31st March – DJ Acronym

Good year for the rosés

Round & About

Genre

Our wine columnist Giles Luckett invites us to enjoy all things pink

Hello. You’ll have to excuse the punning on that famous Elvis Costello song in the headline… But given Elvis’s predilection for all things boozy back then, I’m sure wine played a part in creating his 1981 album. Surely he’d had to have had a few to think doing a country and western album was a good idea for a follow up to his Motown-inspired Get Happy!

Anyway, rosé wines have certainly been on my mind of late. The warmth of the early spring sunshine always gives me a craving for rosé, and a recent trawl past many a tasting table has introduced me to some glorious new wines, ones that will ensure that 2023 will be a good year for the rosés.

First up, the Moulin de Pontfract Rosé 2021 (Laithwaites £8.99). This is a Provençal-style rosé from the neighbouring department of Var. If it was from Provence, it would probably come in a bottle that Jean Paul Gautier rejected for being outrageous and have a similarly outlandish price tag. This is a lovely, gentle rosé that offers a softly scented nose of red berries and blossom, while the palate is suffused with notes of strawberries, cranberries, and a hint of citrus on finish – just the thing for a spring lunch aperitif.

Next, a wine from Chile. Chilean wines offer an amazing combination of value and quality, and while the reds often steal the show, the rosés can be sublime. Take the Phantom River Sauvignon Blanc Rosé (Sainsbury’s £5.25). As you might expect from a Sauvignon, this is bright, zesty, fresh, and full of grapefruit and citrus. The addition of Shiraz (hence the colour) lends it weight and depth and imparts a satisfying note of blackcurrants to proceedings. Try this with green salads and roasted poultry or baked fish.

Spain is another good source of outstanding rosés – or rosados. Over the years, I’ve tasted hundreds, and rarely have I been disappointed. Recently I tried a new wine from a classic producer. Freixenet is best known for their excellent range of Cavas (more of those soon…), but they are also dab hands at still wines. Take their excellent Freixenet Rosado (Slurp £10). Garnacha-based, this is disarmingly pretty in pink but packs a punch. Bright strawberry and raspberry tones are joined by flavours of red cherry, orange and a touch of spice. Lovely on its own, I think this would partner well with rice dishes and cured meats.

As regular readers of this column may have gathered, I’m something of a fizz fan, in the same way that pandas are partial to bamboo. I recently had another encounter with an English sparkling wine with which we toasted the Queen’s Jubilee, the Balfour Brut Rosé (Waitrose £39.99). I recall being struck by how harmonious and refined this was when I first tried it and revisiting it; it’s even better. Bold strawberry, raspberry, and red currant notes tinted with creamy yeast, a lively, fresh mid-palate, and a long, salted digestive biscuit finish make this a class act.

“I’m something of a fizz fan, in the same way that pandas are partial to bamboo”

When most people think of Sancerre, their thoughts turn to gloriously leafy Sauvignons with their dry, mineral-rich finishes. Sancerre also comes in red and rosé styles which are produced using that most noble of vines, Pinot Noir. These tend to be more expensive and can be quite hard to find, so I was surprised to find an affordable example at Tesco, their Finest Sancerre Rosé (as opposed to their non-existent ‘ordinary’ or ‘value’ Sancerre Rosé – £13). This retains the classic Sancerre freshness and minerality, but with raspberry, strawberry, beetroot, black cherry, and pepper touches. This is fresh enough to be enjoyed on it’s own, but it would go brilliantly with pork or salmon.

And to finish, how about something indulgent, refined, and utterly exquisite? The Champagne Billecart-Salmon, Rosé (Mr. Wheeler £62.50) is all these things and more. This is one of the best rosé Champagnes I’ve ever had – and believe me, I’ve gone miles out of my way over the years to try as many as I can. The magic of this wine is how they manage to combine intensity with grace and generosity. This is a stunning wine offering layer upon layer of ripe strawberry, tangy blackberry, creamy yeast, soft apricot , and a dash of leafy blackcurrant. I’ve been fortunate enough to try this beautiful wine in various formats; the halves sit perfectly in the secret pocket of a Barber when you fancy a cheeky rinse at the cricket, and in magnum, it shows how well Champagne can age and develop. In any size bottle, this is a wine every wine lover should try.

Well, there’s a bottle of Freixenet Rosado in the fridge needing my attention, so I must away. Next time out, I’ll dive deeply into my favourite red wine region, Rioja.

Sports Marketing In The Digital Age

Round & About

Genre

The digital age has brought about a significant change in the way sports marketing operates. Sports brands, events, and athletes have had to adapt to the new digital landscape to reach their audiences effectively. The challenges and opportunities of sports marketing in the digital age are many and varied, and the following article will explore them in detail.

Cheltenham Racing Festival

One example of the challenges and opportunities of sports marketing in the digital age is the Cheltenham Racing Festival. This annual event, held at Cheltenham Racecourse in Gloucestershire, England, is one of the most significant events in the horse racing calendar. The festival takes place over four days, with the Cheltenham racing dates set for March 14-17. The festival attracts a wide audience, including horse racing enthusiasts, punters and causal observers.

One of the biggest challenges facing sports marketers at the Cheltenham Racing Festival is the sheer scale of the event. With tens of thousands of people in attendance and millions more watching online and on TV, it can be difficult to stand out from the crowd and make an impact. However, with careful planning and a strategic approach, there are many opportunities to engage with fans and create memorable experiences.

Social Media

One way that sports marketers can take advantage of the digital age is by leveraging social media to connect with fans before, during, and after the event. Platforms like Facebook, Twitter, and Instagram provide a powerful way to build buzz, share news and updates, and engage with fans in real time. By creating compelling content and leveraging influencer partnerships, sports marketers can generate excitement and drive engagement in the run-up to the event.

During the event itself, sports marketers can use a variety of tactics to create memorable experiences for fans. For example, offering free merchandise, exclusive access, or VIP experiences can help to build loyalty and create positive associations with brands. Live streaming and social media activations can also be effective in engaging fans who are unable to attend in person.

Tradition and Innovation

Another challenge facing sports marketers at the Cheltenham Racing Festival is the need to balance tradition and innovation. While horse racing has a rich history and culture, sports marketers must also embrace new technologies and trends to stay relevant and engaging. For example, using augmented reality or virtual reality experiences can help to bring the excitement of the races to live in new and innovative ways.

Finally, sports marketers must also be mindful of the importance of data and analytics in the digital age. By tracking engagement metrics, analysing audience behaviour, and monitoring sentiment, sports marketers can gain valuable insights into what is working and what is not. This can help to inform future campaigns and improve the overall effectiveness of sports marketing efforts.

Bottom Line

Sports marketing in digital age presents both challenges and opportunities for marketers looking to promote their brands and products at events like the Cheltenham Racing Festival. By leveraging social media, creating memorable experiences, embracing innovation, and using data and analytics, sports marketers can engage with fans in new and exciting ways and drive long-term brand loyalty. As the digital landscape continues to evolve, the key to success will be staying flexible, adaptable, and always willing to try new things.

Perfect roast at The Oarsman Marlow

Liz Nicholls

Genre

Meat-lovers (and even secret carnivores) are sure of sublime old-school classics & service at this perfect bistropub which is hosting a series of special guest chefs

With the weather still stubbornly wintry, and mojo levels decidedly lacking, the perfect roast is exactly what the doctor ordered. But where to find this mythical beast?

I had heard amazing things about The Oarsman, right in the heart of Marlow (the foodies’ favourite, with its pick of delicious delicatessens and boui bistros) and was delighted to find myself here last Sunday, with a leisurely lunchtime at my disposal as well as a similarly food-obsessed pal.

The indulgent interior of this gastro gem does not disappoint, with its arse-friendly banquettes and copper details glowing with promise at the pass. Last month saw the launch of The Oarsman’s special guest chef series creating one-off collaborative menus with head chef Scott Smith.

I had left my (mostly) vegetarian household far behind me for the day to indulge in some hearty doses of fresh meat… and it more than lived up to the hype. One of Scott’s classics (which apparently won the hearts and minds of the pub’s gaffers Nigel Sutcliffe and James McLean, and has stayed on the menu ever since) is bacon & trotters which we just had to try. This savoury joy more than delivers on its promise, as did the simply stunning classic fish soup with rouille and lacy cheesy croutons. After a refreshing marmalade martini, the main event, the holy grail of the perfect roast was then delivered not once but twice.

The perfectly pink entrecote of beef was matched by a towering Yorkshire pud and layered fondant tatties and spiced carrot that sang with the rich meaty gravy. Gina was genial enough to go swapsies halfway through, and it was a toss-up as to whether the porchetta, wrapped in the crispiest crackling of your foodiest dreams and cabbage (with a ladylike wodge of that dreamy potato again) was even better.

The staff seem rightly proud of everything served here and it was their warm praise of Scott’s Ecclefechan tart (a festive, fruity Scottish fave) with an impossibly gleamy and creamy artisan cheese that persuaded us to take a swerve from our usual chocolate choice that served us well.

I had to have a lie down after our feast – I haven’t felt that indulged since my post Christmas game-induced meat sweats. Hearty, old-school and satisfying, the Oarsman deserves a whole afternoon and a designated driver to do its offering the full justice.

The next star chefs to take the pass in the series are Simon Bonwick, Ben Tish and Daniel Smith. To book, call 01628 617755 or visit theoarsman.co.uk to find out more and check out the menu.