Following last year’s successful pilot programme, The FA’s ‘The Greater Game’ is being rolled out nationwide.
The FA’s announcement of ‘The Greater Game’ campaign is a commendable initiative aimed at improving the health and wellbeing of 12-16 year-olds across the UK. By partnering with organizations like Nuffield Health and M&S Food, they’re addressing crucial aspects of physical and mental health.
The focus on grassroots programs is especially promising, as it allows for widespread participation and engagement. The positive impact observed during the pilot phase underscores the potential for significant change on a national scale.
Addressing the concerning statistics regarding young people’s attitudes toward exercise, diet, and sleep is vital. The introduction of initiatives like ‘DROPS’ and featuring well-known football stars adds excitement and relatability, making it more likely for young people to get involved.
Given the staggering number of youth experiencing mental health issues, promoting physical activity as a means of improving mental wellbeing is crucial. Providing practical tips and techniques across various health elements is a comprehensive approach to supporting healthier choices.
The statistics concerning sleep and diet habits among young people highlight the urgency of such campaigns. Encouraging adequate sleep and nutritious eating habits is essential for their overall development and wellbeing.
Overall, ‘The Greater Game’ campaign has the potential to make a meaningful difference in the lives of young people, promoting healthier lifestyles and fostering positive habits that can last a lifetime.
The Greater Game ambassador and former England international, Jill Scott, said: “I’m a huge believer in the importance of being active, not just through football, but throughout your everyday life. What’s important about The FA’s Greater Game campaign is that it educates young people on the benefits of a healthier lifestyle, whilst providing them with the tips and tools to go out and put that into practice. I’m looking forward to seeing grassroots clubs across the country start to introduce The Greater Game programme, allowing us to make a real difference. I also can’t wait to have a go at playing DROPS myself!”
View The Greater Game content on the newly launched YouTube channel here.