Image: Chantelle Melze

As we step in 2025 – perhaps with new year’s resolutions fresh in our minds – it’s the perfect time to make a pledge for nature. You can do just that with World Land Trust (WLT), a conservation charity working to protect threatened wildlife and habitats around the world. Bex from WLT tells us more about this vital work and how you can help in the year ahead…

At WLT, we believe land is at the very heart of conservation. Our mission to help people across the world protect and restore their land, to safeguard biodiversity and the climate for generations to come.

For more than 35 years, we’ve been working with our growing network of international conservation partners, funding the creation of nature reserves and putting the ownership and management of land into the hands of local communities who know it best.

We’ve already helped fund the protection of over 2.5 million hectares – an area significantly larger than the size of Wales.

By conserving land, we can keep whole ecosystems healthy, including all the incredible species and habitats they contain. As described by our patron, Sir David Attenborough: “If you want to save Jaguars and hummingbirds the only way to do so is to save the places where they live.”

In this time of climate crisis when the treats facing the natural world are so severe, it can be difficult to feel like you can make a difference as an individual, and it’s easy to ask: “what good can I really do?” But with WLT, every single donation truly make a tangible impact.

Through our programmes, our supporters are planting trees, protecting acres, safeguarding species, and empowering local people to preserve their ancestral homes.

Image: Gandy Grefa

Each supporter is a key part of the WLT community. Our Director of Brand and Communications, Dan Bradbury, says: “We often speak about the importance of community at WLT. That’s because our impact comes from bringing people from all over the planet and all walks of life together in the pursuit of a common goal.”

Thanks to our wonderful supporters, we funded over 80 projects in 2024 alone, from the Amazonian rainforests of Ecuador to the South African Savannah and the arid steppes of Armenia.

Now, in a new year, we can achieve even more together. And you can be part of the journey…

Image: Jo Dale

Here’s how you can make a difference in the year ahead:

Become a WLT Friend – If you want to make a regular commitment in 2025 you can sign up to become a WLT Friend. The monthly donations of our Friends are incredibly important to our work, and can be as small or large as you choose.
Plant a tree – A tree today, a forest tomorrow! Just £5 will fund a new tree from seed to sapling to success. Reforestation is one of the main ways of restoring ecosystems, and with Plant a Tree, you can help to bring vital forest habitats back to life one tree at a time.
Buy an acre, save a home – Habitat loss is the greatest threat facing wildlife worldwide, but protecting land gives species the chance to thrive. When you donate £100 to Buy an Acre, one of our partners can purchase one acre of habitat and protect it in perpetuity.
Support Action Fund – Action Fund provides urgent conservation resources whenever they are most needed. Every donation, no matter its size, helps our partners rapidly respond to the unforeseen, from tackling forest fires and ever-worsening climate disasters to quickly purchasing land to extend a reserve. It’s time to fight for the future of our natural world. With every tree planted and acre protected, the actions of WLT supporters lead to incredible chain reactions across the globe.

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