Florence Breeze has created a range of T-shirts and sweatshirts showcasing her art, combining style, comfort and quality with sustainability
How many times have you just ‘thrown on’ a T-shirt and thought nothing more about it but have you considered this: “A T-shirt becomes a canvas that brings art into everyday life.”
Florence Breeze is the founder of FloLeB, an innovative sustainable clothing brand in Farnham where art meets eco-friendly fashion. Her collection for men and women is crafted from sustainable, recycled fabrics, non-toxic dyes and features original artwork.
“Our brand is driven by the belief that fashion should be both an expression of individuality and a force for positive change,” says Florence. “By merging art with sustainability, we’re not just creating clothing; we’re creating a movement that empowers consumers to make mindful choices without sacrificing style.
“The person is not just buying a T-shirt but investing in a piece of creativity, making a statement and a choice to be seen for who they are. Not only because of the original photograph and design but by choosing to wear eco-friendly clothing too.”
Florence is a keen photographer, a passion developed when travelling, and the idea for her innovative business came when her husband asked to have his favourite photograph of hers printed on a T-shirt. She adds: “It looked really good and personal and combined all I wanted: promoting beauty, showcasing my art and advocating authenticity.”
Florence grew up in small villages in the South of France and is heavily influenced by her formative years there and by her father, an artist, who also restores houses, antiques and paintings.
She says: “I can see today that being surrounded by art, witnessing my father’s creative process, attention to detail, beautiful Mediterranean sunlight and being surrounded by splendid nature had a clear impact and nurtured my sense of style. Art was always more than a subject, it was a way of life, a different way of thinking and it still is.”
The FloLeB slogan ‘Be You Be Art’ echoes this, encouraging you as Florence explains “to be seen for who you are, to stand up for your values and inspire all to do the same with a love for yourself, people and our planet”.
She hopes FloLeB can become “an inspiration for everyone to be the best version of themselves” and hope to be able to donate a part of her profits to environmental causes or promoting art in social spaces. “There is so much to imagine in creating possibility around us!”
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