Sports Marketing In The Digital Age

Round & About

The digital age has brought about a significant change in the way sports marketing operates. Sports brands, events, and athletes have had to adapt to the new digital landscape to reach their audiences effectively. The challenges and opportunities of sports marketing in the digital age are many and varied, and the following article will explore them in detail.

Cheltenham Racing Festival

One example of the challenges and opportunities of sports marketing in the digital age is the Cheltenham Racing Festival. This annual event, held at Cheltenham Racecourse in Gloucestershire, England, is one of the most significant events in the horse racing calendar. The festival takes place over four days, with the Cheltenham racing dates set for March 14-17. The festival attracts a wide audience, including horse racing enthusiasts, punters and causal observers.

One of the biggest challenges facing sports marketers at the Cheltenham Racing Festival is the sheer scale of the event. With tens of thousands of people in attendance and millions more watching online and on TV, it can be difficult to stand out from the crowd and make an impact. However, with careful planning and a strategic approach, there are many opportunities to engage with fans and create memorable experiences.

Social Media

One way that sports marketers can take advantage of the digital age is by leveraging social media to connect with fans before, during, and after the event. Platforms like Facebook, Twitter, and Instagram provide a powerful way to build buzz, share news and updates, and engage with fans in real time. By creating compelling content and leveraging influencer partnerships, sports marketers can generate excitement and drive engagement in the run-up to the event.

During the event itself, sports marketers can use a variety of tactics to create memorable experiences for fans. For example, offering free merchandise, exclusive access, or VIP experiences can help to build loyalty and create positive associations with brands. Live streaming and social media activations can also be effective in engaging fans who are unable to attend in person.

Tradition and Innovation

Another challenge facing sports marketers at the Cheltenham Racing Festival is the need to balance tradition and innovation. While horse racing has a rich history and culture, sports marketers must also embrace new technologies and trends to stay relevant and engaging. For example, using augmented reality or virtual reality experiences can help to bring the excitement of the races to live in new and innovative ways.

Finally, sports marketers must also be mindful of the importance of data and analytics in the digital age. By tracking engagement metrics, analysing audience behaviour, and monitoring sentiment, sports marketers can gain valuable insights into what is working and what is not. This can help to inform future campaigns and improve the overall effectiveness of sports marketing efforts.

Bottom Line

Sports marketing in digital age presents both challenges and opportunities for marketers looking to promote their brands and products at events like the Cheltenham Racing Festival. By leveraging social media, creating memorable experiences, embracing innovation, and using data and analytics, sports marketers can engage with fans in new and exciting ways and drive long-term brand loyalty. As the digital landscape continues to evolve, the key to success will be staying flexible, adaptable, and always willing to try new things.

Ask Mastermind9, guru Peter Mols

Round & About

Local business hero & dad Peter Mols, named the nationwide Networker of the Year and champion of small businesses, answers some questions to help locals in his community

Q. Hi Mastermind9, I’m struggling to generate new leads for my business. Don’t get me wrong, I’m not out of business and I have some very loyal customers. But with the current rate of inflation, and cost of living, my current clients can’t sustain me. And if things carry on this way, I might have no choice but to completely shut down, or find paid employment to subsidise my income.

I’m working hard; I’m active on social media, I have a newsletter and I’m attending networking events, but I haven’t had a single new client in the last 3 months. My pipeline is dry, and I don’t know what to do. Have you got any advice? Sincerely, AE.

A: Hi AE,

Lack of leads is a really common problem affecting most small business owners. You have to keep feeding the pipeline, and you have to find ways to do this constantly. We think one of the biggest mistakes entrepreneurs make is to have only a couple of ways to generate leads. That’s just not enough.

“You have to keep feeding the pipeline”

We would take a closer look at your social media, how often you’re posting, what’s the quality of your content. Are you adding real value to your audience? The same goes for your newsletter. What quality are you offering your readers, and how relevant is your content to them? Are you collecting feedback? These are a few questions you need to ask yourself.

And secondly, if you want to keep your pipeline running, don’t just rely on organic social media posts. Success in 2023 will come down to proactivity.

We’d consider the following:

• Get really clear on your customer avatar (here’s how)
• Creating a top 30 (a list of the 30 companies you’d like to work with)
• Getting a Google business profile and working hard to get lots of testimonials.
• Sending prospects in the post
• Creating downloadable content that speaks to your avatars pains or desires
• Create blog posts with Calls to Action
• Asking for referrals from your best customers
• Advertising in places that your avatar hangs out (ahem… such as Round & About)
• Attending trade shows or business expos.
• Doing more networking

We’re sure that by mixing up the different approaches to lead generation, you’re bound to start attracting some new customers.

We hope that this answers your question and gives you some new ideas or inspiration. Onwards and upwards my friend!

Mastermind9 provides mastermind groups for business owners who want to grow. We bring together groups of diverse and skilled business owners under Non disclosure agreement to create powerful trusting and supportive communities. Visit www.Mastermind9.com

James Haskell stand-up tour visits Oxford

Round & About

The #1 podcaster & author of bestseller What A Flanker will deliver his debut comedy show at Oxford’s O2 Academy on 16th March

James, the star of The Good, the Bad and the Rugby podcast, is back on the road again with his new stage show Sex, Tries and Videotape.

This show chart James’ journey from his early days as mischievous schoolboy through his time as a professional rugby player, having played around the world including at Wasps, Northampton, Stade Francais, The Ricoh Black Rams, and The Highlanders.

“The idea to do a full tour came about after I did a five-date run and really enjoyed it, basically,” he says. “I’ve had lots of adventures in my career, which was very colourful to say the least. I worked under five different England managers, played in multiple different countries, I’m married to Richard and Judy’s daughter, I’m a DJ and producer, I host multiple different podcasts and obviously I’ve gotten myself into a fair bit of scandal over the years, so there’s quite a lot to talk about I think! So it’s a nice opportunity to entertain people and make them laugh. It’s not meant to be overly serious, but it’s a true reflection on my career, but just focusing on the funny bits!

“A lot of me setting the record straight was done in the book, to be honest. Obviously I’m going to touch on the fact that I’m a new dad, that I live with my in-laws and that I’ve been a victim of the media at times and I’ve caused trouble with them myself at times. So I’m not lecturing, I’m just giving people an idea of what I’m like. The real life stories might be shocking and even unbelievable, but they actually all happened and that’s what I’ll be telling people about.

“I do a lot of speaking and I’ve always been fascinated by comedians, so any time I talk I’m usually trying to make people laugh. There was an opportunity to do this podcast, which would be ten episodes and an eight-minute stand up, then followed by another series of ten and do a 20-minute warm-up for Russel Kane in a comedy club, so I was really keen to do it. It was quite scary, but not completely out of the realm of what I’ve already been doing. Obviously if you’re recording the whole journey, it makes it a bit harder as if you end up failing and you bomb, which happens to all of us at some point, it’s out there for everyone to see, but it’s went really well so far. I’ve just started the second season and it’s been a great adventure, but it’s also been the most nervous I’ve been to do anything for a long time, which makes you feel alive!”

Tickets and VIP packages are on sale with prices starting from £26.50 via James Haskell – Sex, Tries and Videotape Tour 2023

The big garden climate challenge!

Round & About

Cathie Welch from Cathie’s Gardening School looks at how we can grow and maintain happy plants in our ever changing climates

Last time I sat to write this article I wrote about not giving up the challenge of growing vegetables. Following on from the blistering summer heat we then had Permafrost followed by rain and flooding. This is a challenge for everyone but particular growers, farmers and gardeners. Although I am at a loss as to what to do I am also in a position to find it quite interesting from a horticultural point of view.

The extremes of temperature

There is a lot of information around about gardening in a changing climate but often focusses on the hot summers. There is also a plethora of advice on the plants that tolerate frost, indeed there is a scale of temperature tolerance. We can work out what plants like damp soils, dry soils, sun, shade and indeed those that grow in water.
BUT… and it’s a big one! We are now looking at plants that have survived the 40 degree heat, the minus 12 followed by floods. And it’s not even that straightforward because just as we think it’s got milder and plants start to grow again more extreme events happen. It is a minefield and so many people are asking me what to do with their plants that look dead.

The plants that thrived and then died

Phormiums have been beautiful statements in my garden for years, evergreen, colourful, interesting in winter and all the year round, little maintenance, thrive in a sandy soil with little water thrived in the heat and died in the cold. Pittosporums which I have used widely in my garden and others have all defoliated. Another evergreen providing winter structure to replace the box decimated by caterpillar and blight. These are both New Zealand plants that have always been bulletproof!

The plants that thrived and survived

Now this is where it gets interesting. My Trachycarpus fortuneii (hardy palm) have thrived in the heat and not suffered too much in the extensive frosts and flooding. Another surprise is the Yucca (century plant) another tropical looking feature in the garden is laughing in the face of adversity! Roses, dogwoods, willows. Tew, fruit trees etc are looking fine too.

The plants that were damaged but will recover

I was again surprised that my Lonicera hedge took such a battering but encouraged that the same thing had happened at Wisley. I am assuming that once it starts growing in the spring I’ll be able to cut back to healthy shoots. Many evergreens were badly scorched like Choisya, Pseudopanax, Fatsia, Daphne, Euonymous, Skimmia, Hebe and so on which again I will leave until the Spring before pruning. If cut now it can stimulate early growth which can still be damaged by frost. The jury is out on the Phormiums and Cordylines which may grow back from the ground but I’ve cut off all the squishy bits because I don’t want to look at them.

Learn from this

It is important to know your plants, where they come from and what has killed them. This is new to all us experts and it’s a bit of a waiting game. Hopefully the weather will warm up soon but not too much! I’d love to hear your observations and stories.

Cathie’s Gardening School Services

I am running pruning courses throughout summer and autumn. You can join the class and we can come and prune in your garden. Please get in touch, come for a coffee and join in!

Website Cathie’s Gardening School

Email [email protected]

Arlene & Oti: The Cher Show

Round & About

The Cher Show, directed by Arlene Phillips & choreographed by Oti Mabuse lands at Oxford’s New Theatre, 21st-25th February

From a young child with big dreams, the shy daughter of an Armenian American truck driver, to the dizzying heights of global stardom, The Cher Show tells the incredible story of Cher’s meteoric rise to fame.

Cher takes the audience by the hand and introduces them to the influential people in her life, from her mother and Sonny Bono to fashion designer and costumier Bob Mackie. It shows how she battled the men who underestimated her, fought the conventions and, above all, was a trailblazer for independence.

The musical is packed with 35 of her biggest hits, including If I Could Turn Back Time, I Got You Babe, Strong Enough, The Shoop Shoop Song and Believe.

With more than 100 million record sales, an Academy Award®, an Emmy®, a Grammy®, three Golden Globes® and an award from The Council of Fashion Designers of America, Cher has influenced popular culture more than most. Her on-screen career started in 1971 with her weekly television show that attracted 30 million viewers a week, and went on to include starring roles in iconic films from Moonstruck, for which she won the Oscar for Best Actress, to Mamma Mia: Here We Go Again!, which prompted the New York Magazine to realise “every single move – no matter how flawless – would be infinitely better if it included Cher.” Her ‘Farewell Tour’ became the highest grossing music tour in history – in true Cher fashion, she followed up her ‘Farewell Tour’ with two further sell-out, worldwide arena tours. She is the only artist in history to have a number one hit in the Billboard chart for six consecutive decades; an achievement that caused Vogue to deem her “eternally relevant and the ruler of outré reinvention.” She became known as the Queen of Reinvention.

In the 1990s, she established The Cher Charitable Foundation to support causes around the world. She has been a long-time donor and supporter of Habitat from Humanity, The Intrepid Fallen Heroes Fund and Keep A Child Alive, an organisation that helps to combat the AIDs epidemic. Most recently, she co-founded Free the Wild to help rescue Kaavan the Asian elephant from Islamabad zoo.

Written by Tony Award-winning Rick Elice, The Cher Show made its debut on Broadway in 2018 in a production that earned two Tony Awards and delighted fans from around the world. This new production will be the European premiere.

“I loved Cher’s music from the first time I heard it, but it’s more than that; Cher is an icon,” says Arlene.

“Cher is a woman who right from the star of her career was ahead of her time. She’s had hits in every decade, she’s a great actress and she’s whip-smart. She has also been a great pioneer for women’s rights. If there’s something to shout about then Cher shouts about it.

“There is a great story running through as she looks back at the moments where she made an impact, whether through a relationship, a hit, a movie or fashion. We want the audience to embrace her story and have a good time. Oti’s choreography is SO exciting! She is really gifted and people are going to see something that hasn’t been seen before.”

Oti adds: “I grew up with a family that always listened to music and we all loved Cher’s music. Her songs have stories behind them and I LOVE choreography that has a story behind it! It has an intention you can then give to the movement. It makes everyone in the theatre part of the story. And everyone connects to Cher’s music because it is timeless. SHE is timeless!”

To book your tickets, call Oxford New Theatre on 0844 871 7615 or visit New Theatre Oxford Box Office.

C’est La Vegan!

Round & About

Eat More Vegan by Annie Rigg, published by Pavilion Books

Potato & lentil cakes with coleslaw

Prep time: 30 minutes | Cooking: 60 minutes | Serves: Four

Ingredients:

• 500g floury potatoes (about four, medium sized)
• 100g green lentils, rinsed
• 1 onion, sliced
• 1 leek, trimmed & sliced
• 1 tbsp olive oil
• 1 garlic clove, crushed
• 1 tsp caraway seeds
• 1 tsp paprika
• 1 small bunch flat-leaf parsley, chopped
• 3 tbsp plain flour
• 4 tbsp plant-based milk
• 100g panko breadcrumbs
• 4 tbsp sunflower oil
• Salt and freshly ground
• Black pepper

Coleslaw

• 1 large carrot, coarsely grated
• ¼ white or red cabbage, finely shredded
• 3 spring onions, sliced
• 1 green chilli, finely chopped
• 3 tbsp roughly chopped flat-leaf parsley
• 2 tbsp chopped coriander
• 2 tbsp pumpkin seeds, toasted
• 2 tsp poppy seeds
• 50g pecan nuts, toasted and roughly chopped
• 2 tbsp vegan mayonnaise, crème fraîche or yogurt
• Juice of half a lemon

Both the potato cakes and coleslaw can be prepared in advance, chilled and then the cakes coated and fried just before serving. Serve with chilli sauce and salad leaves or baby leaf spinach.

Cook the unpeeled potatoes in boiling salted water until just tender when tested with a knife. Drain and leave to cool slightly. In another pan, cook the lentils for about 20 minutes until tender, drain and leave to cool.

Meanwhile, tip the onion and leek into a frying pan with the olive oil and cook over a medium heat, stirring frequently, for about 10 minutes until tender and starting to brown. Add the garlic, caraway seeds and paprika and cook for another minute. Tip into a large bowl with the lentils and parsley. Coarsely grate the potatoes into the bowl, season well and, using clean hands, mix. Shape into eight patties, cover and chill for 20 minutes. They can be prepared in advance up to this point.

Combine carrot, cabbage, spring onions and chilli in a bowl and add the herbs, seeds and nuts. Half an hour before serving, add the mayo and lemon juice, season and mix.

When you are ready to cook, tip the flour onto a plate, pour the milk into a shallow bowl and spread the breadcrumbs on a tray. Dip the cakes first in flour, then milk and finally breadcrumbs. Heat the sunflower oil in a frying pan over a medium heat and fry the cakes, in batches, until crisp and golden brown on both sides and hot all the way through. Remove and keep warm while you cook the remaining potato cakes. Serve with the coleslaw and a drizzle of red or green sriracha sauce, if liked.

Mushroom broth with buckwheat soba

Prep: 5 minutes | Cooking: 60 minutes | Serves: Four

Ingredients:

Broth

• 150g oyster mushrooms, roughly torn in half
• 130g shiitake mushrooms, roughly torn in half
• 2 tsp sunflower oil
• 10g dried shiitake mushrooms
• 2 spring onions, trimmed and halved
• 1 garlic clove, sliced
• 3cm piece fresh ginger, peeled and sliced
• 2 star anise
• ½ tsp coriander seeds

Soba

• 200g buckwheat soba noodles
• 6 shiitake mushrooms, trimmed and sliced
• 1 tbsp soy sauce or tamari, to taste
• 1 tsp mirin or rice vinegar, to taste
• 3 baby pak choi, halved or quartered
• Salt and freshly ground black pepper

To serve

• 2 spring onions, trimmed and finely shredded
• Shichimi togarashi or toasted sesame seeds

This light broth has plenty of satisfying umami notes. Mushrooms are roasted then simmered with aromatics to create a rich stock. Prepare this broth ahead to allow for the flavours to shine through.

Method:

Preheat the oven to 160°C fan/180°C/gas mark 4.

First make the broth. Toss the torn oyster and shiitake mushrooms in the sunflower oil and season. Tip on to a large baking tray in a single layer and roast for about 30 minutes, turning halfway through until browned and starting to crisp at the edges.

Scoop the mushrooms into a large saucepan and add the rest of the broth ingredients. Add 750ml water and bring slowly to the boil. Reduce the heat to a simmer and cook over a low heat for about 30 minutes to extract all the flavour from the mushrooms and aromatics. Remove from the heat and leave to cool to room temperature or chill until ready to serve.

Cook the buckwheat noodles according to the packet instructions. Drain and divide between four bowls. While the noodles are cooking, strain the cooled broth through a sieve into a clean pan, pressing down on the mushrooms to extract as much flavour as possible. Bring the stock to a simmer, add the sliced shiitake mushrooms and cook for two or three minutes until tender. Taste the broth and add soy sauce and mirin to taste. Add the pak choi to the broth, and cook for a further minute until tender.

Ladle the broth over the buckwheat noodles, dividing the mushrooms and pak choi evenly between the bowls, and scatter with spring onions and shichimi togarashi or sesame seeds to serve.

Celebrate with celebrant Colette Ashby

Round & About

Celebrant-led wedding ceremonies are a growing trend. Make yours as unique as you with Colette Ashby who officiates at ceremonies in Surrey, Hampshire, Berkshire, Oxfordshire, Wiltshire & Buckinghamshire

Your wedding ceremony is the heart of your day, not just the boring bit to get out of the way before the party!

More and more couples are looking for a wedding ceremony that’s less stuffy and formal, more personalised and fun. A celebrant-led wedding ceremony is the ideal solution, giving you the freedom to have your wedding, your way.

One of the great things about a celebrant is they work closely with you to tailor every aspect of the ceremony, so your celebrant will tell your story… your way. Whether traditional, quirky, fun, informal, romantic, lavish or beautifully simple, it’s your wedding and you have the complete freedom to choose the ceremony that’s totally you.

Colette Ashby is a multi award-winning wedding celebrant who creates and performs bespoke wedding and vow renewal ceremonies for couples who want a ceremony that truly reflects them, their personalities and wishes.

In the past few years Colette has officiated ceremonies in couple’s back gardens, tipis and marquees, stately homes, amazing hotels and even a London museum. She has seen couples dance down the aisle accompanied by their doggy ring bearers, held an emotional toddler bridesmaid whilst mum and dad said their vows, watched in awe as an owl flew over the guests to present the rings to the groom, and joined in with a mass singalong partway through the ceremony.

Colette tells the story of when and how you met, the proposal, your hopes and dreams for the future, and somehow always manages to make the groom cry! Lots of laughter and happy tears are the hallmark of a celebrant-led wedding ceremony.

Colette says: “One of my absolute favourite weddings from last year was a couple who first met in 1985! His first words to her (through the window of a car in a traffic queue) were ‘I’m gonna marry you one day’. And 37 years later I had the privilege of conducting their highly emotional wedding ceremony, in front of 40 friends and family members, complete with 1980s reference throughout!”

Celebrant ceremonies are not yet legally binding (we’re working on it!), so to legalise your marriage there’s a short ‘no frills’ process which takes place in a registry office of your choosing – it costs around £50 and takes 10 minutes. Think of it like registering the birth of a baby – get the paperwork done and then you can focus on your extra-special unique wedding.

If you want a bespoke wedding ceremony with a touch of sparkle, contact Colette for an initial chat on 07774 780072, visit coletteashby.com

Karen & Gorka sizzle in Firedance

Round & About

Strictly stars Karen Hauer & Gorka Marquez and their scintillating cast return with Firedance, featuring fresh flavours and super-charged choreography in a tour that includes Guildford’s G Live and Oxford’s New Theatre

“This is our third year doing Firedance,” says Karen, “and of course the first year we only got six shows in before it got stopped by the pandemic, so it still feels very new and exciting! It’s a show that is fresh, it’s sexy and it’s just a celebration! We have all the dances that the audiences love, like our tangos, our sambas and our salsas, so it just celebrates all the fun we have together as a friendship and everything we love to share with people. We just love dancing together so much, so we’re bringing that joy out onto the stage for everyone to have fun with us!”

Born in Venezuela and having grown up in New York from the age of 10, Karen Hauer is the longest serving professional dancer on BBC’s Strictly Come Dancing. Joining the series in 2012 she has been partnered with household names including J Westlife’s Nicky Byrne, The “Hairy Biker” Dave Myers, Mark Wright, Jeremy Vine, Will Young and chef Simon Rimmer. In 2018 she reached the quarter-finals with actor Charles Venn and went a step further in 2019, taking comedian Chris Ramsey to the semi-final. In 2020 Karen reached her second final when she partnered with Made in Chelsea’s Jamie Laing and in 2021 was paired with Greg Wise. For this latest series, Karen is dancing with actress, comedian and podcaster Jayde Adams.

Gorka’s flair for dancing started from a very young age. Originally from Bilbao, Spain, aged 11 he attended Ballroom and Latin dance classes where he quickly excelled and became one of the top dancers representing Spain performing across the globe.

“I think people can be used to seeing us doing ballroom dancing on TV, but that is also a style that is meant to let us showcase ourselves, to express things and to interpret the way we feel things, not just the music, but whatever has happened to us throughout the year, we channel that into the dancing.

“I think this show is going to be even more epic than it was before, to be honest. The production and the fire in particular was always hugely important to us, so like the music and the dancing, we really wanted to make sure that the other aspects of the show like that were stepped up another gear too. It all has to complement each other, so what we have in store this time around is just incredible.”

“I think this show is going to be even more epic than it was before.”

Tickets available from firedancelive.co.uk

Show some love for local business!

Round & About

Driving Miss Daisy Didcot, in collaboration with ShopAppy.com, is encouraging people to support their local businesses for Love Local Day on 14th February

Love Local Day 2023 comes at a time when many small independent high street businesses are under immense pressure due to soaring inflation and energy bills, and reduced consumer spend, so this year it’s more important than ever for people to shop local.

Love Local Day is about sharing the love of all things local. Locals are being invited to nominate their favourite local business online by 14th February 2023 and the winners will receive a gift as a token of appreciation from the community.

Nominations can be made at shopappy.com and the nomination deadline is 14th February. Winners will be announced and receive a special gift on 20th February.

In addition, a £50 ShopAppy voucher is up for grabs for customers who share a picture of their favourite local Didcot spot on social media using hashtags #DIDCOT #LoveLocalDay on Twitter, Instagram or Facebook so get snapping to be in with a chance of winning the prize.

Zororo Mubaya, managing director of Driving Miss Daisy Didcot, said: “We are delighted to be joining in the 2023 Love Local Day campaign as it will give us all a chance to show our love for the many local businesses that provide convenience and services locally for us all to enjoy.”

Dr Jackie Mulligan, Founder of ShopAppy who is leading the national Love Local Day campaign, adds: “It has been a challenging last decade none more so than this last year for our town centres and high streets, but we know there is tremendous love for local businesses in our communities. So we need to champion localism. Nominations will highlight the importance and positive impact these businesses have on the life of our communities and commercial hearts and how critical they are to our social and economic lives.”

For more about Driving Miss Daisy Didcot please visit drivingmissdaisydidcot.co.uk

Valentine’s specials at Atul Kochhar’s restaurant

Round & About

Are you seeking something specially curated for you and your loved one this Valentine’s Day? Have your date set to sizzle at one of these Bucks beauties.

Atul Kochhar and his chef teams are cooking up extraordinary experiences for their locals this February – here is a round-up of regional specials for this most romantic time of the year:

Riwaz riwazrestauarant.co.uk

Meaning ‘tradition’, Riwaz in Beaconsfield serves sensational Indian cuisine inspired by the history, cultural practices and rustic charm of the Indian states. The Valentine’s Day’s Menu (£65pp plus £49pp pairings) is a seven-course menu with vegetarian, vegan and pescatarian options, in addition to classic meat.

Highlight include Kekda West Coast Crab Cake with Green Chilli Mayo, which is paired with D’arenberg The Olive Grove Chardonnay from Australia. Atul has an extra treat in-store for Beaconsfield residents as singer/songwriter Ollie Wade plays live on Saturday 11th February from 6.30pm. There is also a Valentine’s Early Bird Menu (£49pp plus £35pp with wine pairings) available from 10th to 14th, served between 5pm and 6pm.

“Atul has an extra treat in-store for Beaconsfield residents”

Vaasu vaasurestaurant.co.uk

In the gourmet town of Marlow, Vaasu stays true to Atul Kochhar’s passion for gastronomical discovery, with a focus on pan-Indian cuisine. The Valentine Weekend Menu is (£69pp plus £51pp with wine pairings) is a seven-course menu with vegetarian/vegan and pescatarian options, in addition to classic meat. Highlights include Reshmi Seekh Kebab with apple chutney and rice bhel, which is paired with Thelema Vineyards Chardonnay from Stellenbosch, South Africa. There is also a Valentine’s Early Bird Menu (£49pp plus £35pp with wine pairings) available from 10th to 14th, served between 5pm and 6pm.

Hawkyns hawkynsrestaurant.co.uk

Over in Amersham at The Crown Inn Hotel, Hawkyns Valentine Weekend Menu is (£69pp plus £49pp wine pairings) is a seven-course menu with vegetarian/vegan and pescatarian options, in additions to classic meat. Highlights include Scallop with petit pois Maderia and citrus segments to Lake District Aged Lamb with purple sprouting broccoli, sweet potato and Kashmiri gravy paired with Fina Del Alta Malbec, Argentina. There is also a Valentine’s Early Bird Menu (£49pp plus £35pp with wine pairings) available from 10th to 14th February, served between 5pm and 6pm.

Sindhu sindhurestaurant.co.uk

Overlooking the River Thames, Sindhu at The Compleat Angler in Marlow pays homage to Atul Kochhar’s love of traditional Southern Indian cooking. The Valentine’s Menu (£79pp plus £51pp pairings) is a seven-course menu with vegetarian/vegan and pescatarian options, in addition to classic meat. Highlights include Turbot & Mussels in a Keralan Seafood Moilee with purple sprouting broccoli, which is paired with Rhythm Winery’s Peach Wine from India.

If you’re looking for romantic dining to spice up your Valentine’s Day then look no further than Atul Kochhar Restaurants. Please get in touch for a review (please note we cannot host in the evening on 10th, 11th and 14th)