Wear it pink is back! This October, Breast Cancer Now is encouraging everyone in Oxfordshire to wear it pink and help make life-saving breast cancer research and life-changing support happen.

Breast Cancer Now’s wear it pink day takes place across Oxfordshire today (Friday, 18th October), during Breast Cancer Awareness Month. One of the UK’s biggest fundraising events, the event has had an enormous impact on the lives of those affected by breast cancer since launching in 2002 and has raised over £33million for breast cancer research to date.

Anyone can take part in wear it pink. Some people will choose to hold a cake sale, while others will opt to organise a raffle and some will arrange a pink fancy dress day at their school or workplace. No matter how people choose to wear it pink, all the money raised will help to fund vital breast cancer research and support.

Lottie Barnden, head of mass participation at Breast Cancer Care and Breast Cancer Now, said: “In 2017, in Oxfordshire around 584 women were given the devastating news they have breast cancer. In the same period around 111 women from the area sadly died from breast cancer.

“We currently fund around a third of all breast cancer research happening in the UK, and last year we responded to nearly seven million breast cancer support requests. Without the generosity of wear it pink supporters we simply cannot continue to fund this crucial research and support, for all those affected by breast cancer now, and in the future.

“That is why we are urging everyone across the UK to get involved in wear it pink on Friday, 18th October to help us make life-saving breast cancer research and life-changing support happen!”

Breast Cancer Care and Breast Cancer Now have united to create the UK’s first comprehensive breast cancer charity, united around the shared ambition that by 2050 everyone who develops breast cancer will live, and receive the support they need to live well. The charity cannot reach this goal without the money raised from wear it pink.

Wear it pink today and raise funds for breast cancer research and support. Visit wearitpink.org to find out what you can do to support breast cancer research this month and every other month.

For more information about the annual campaign to raise awareness of the disease and a free guide for women over 40, visit www.nationalbreastcancer.org